Customer Insight Tools: Turning Insight into Effective Marketing Strategies Provides decision makers with the skills to understand market research tools and unlock customer insights from the data generated by market research. Helps both B-to-B and B-to-C companies understand how the right blend of qualitative and quantitative tools can be used to gain powerful, valuable insights into customer needs and perceptions.
Strategic Data-Driven Marketing Inspires senior marketing and IT executives to design and implement successful data-driven marketing strategies for their organizations. Representing a fundamentally different approach to marketing, the program presents a holistic view of data-driven marketing by including concepts from marketing analytics, technology management, change management and finance.
Angela Lee - Mechthild Esser Nemmers Professor of Marketing
Eric Leininger - Clinical Associate Professor of Marketing Associate Director, Center for Market Leadership Associate Director of the Kellogg Markets & Customers Initiative (KMCI)
Mohanbir Sawhney - McCormick Foundation Chair of Technology Clinical Professor of Marketing Director of the Center for Research in Technology & Innovation
Russell Walker - Clinical Associate Professor of Managerial Economics & Decision Sciences
Fall 2015 Class Location The Fall class will be held at Kellogg's downtown Chicago Campus. The program fee includes classroom instruction, program materials, breakfast, lunch and coffee breaks. Accommodations are not included.
The Mile North Hotel 166 E. Superior Street
(special Northwestern rate depending on room availability; rooms are not blocked)
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