Nearly 90% of the more than $300 billion in charitable contributions in this country comes from individuals. The most effective and efficient way to raise money from individuals is through personal, face-to-face solicitation. Yet many development and advancement operations spend most of their time on direct mail appeals, special events, e-solicitations or telemarketing. And in today’s “new normal” and intensely technological work place, the personal approach is more important than ever.
This two-day program will provide both the fundamentals and processes of a successful major gift solicitation strategy as well as the opportunity for hands on training through major gift solicitation role play exercises.
Participants will explore their own leadership strengths in a highly interactive and experiential learning environment where they will apply the science of persuasion and the art of storytelling to craft a concise personal introduction which can be utilized as a piece of the major gift solicitation strategy. Participants in this program will be able to conduct successful major gift solicitations and implement a major gift solicitation program immediately after participating in this program.