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IDEO Chief Creative Officer Paul Bennett talks design thinking to a captivated audience at Kellogg on Jan. 28.

IDEO's Paul Bennett

Design thinking: 'It’s about creating change'

IDEO’s Paul Bennett delivers knockout talk on design thinking


1/28/2015 -
See the full video of Paul Bennett's talk at Kellogg
Following through on his resolution to “speak from the heart,” IDEO Chief Creative Officer Paul Bennett delivered an impassioned speech on design thinking and its practical applications in both the business and real worlds to a captivated audience at Kellogg.

Titled “Love, Beauty, Religion, Death & Space – Design’s Next Frontiers,” Bennett’s personal, sometimes emotional speech outlined his origins as a designer and go-to innovator and his philosophy behind creating “objects that mean something to people.”

“In the world of incredibly high disposable everything, how do we actually start to create things that matter? Things that mean something to people?” asked Bennett, an executive for the global design firm since joining in 2001.

Watch highlights from Bennett’s talk on design thinking:


Bennett on creating things that change lives



Bennett on diabetes and why beauty matters in design  




Bennett on religion and designing with optimism




Bennett on design opportunities in death 




Bennett on the limitlessness of design




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