students discover global perspective, understanding through
EMBA program's flexibility and international opportunities
defining moment for Jason Chen occurred at China's
Zhongshan University when the undergraduate student read a
book that would leave an indelible mark on his educational
and professional ambitions.
book, Marketing Management, was written by Kellogg
School marketing icon Philip
Kotler, the SC Johnson & Son Distinguished Professor
of International Marketing, and the work's impact was life
changing for Chen.
was so completely intrigued with Kotler's modern marketing
[concepts] that I wanted to be a marketer, [and] as a business
practitioner to change the world," recalls Chen, who
studied chemical engineering and economics at Zhongshan, since
marketing was not offered in China at the time.
later, following several senior executive roles with GE, it
was a brief stint managing the company's $1.8 billion U.S.
services portfolio in Waukesha, Wis., that brought Chen in
proximity to the Kellogg School. He made the most of that
opportunity and in January 2005 enrolled in the school's Executive
MBA Program. In August of that year, Chen met the man
whose writing inspired him more than a decade ago, just days
before Chen departed for Beijing and his new role as general
manager of a $600 million GE operation there.
global reach of Kellogg has allowed me to capitalize on global
business opportunities without disruption of my studies,"
says Chen '06, noting that the Kellogg School partnerships
with schools worldwide, including at the Hong Kong University
of Science and Technology, facilitate an integrated portfolio
of management offerings. As a consequence, Kellogg students enjoy
the same quality leadership curriculum regardless of whether
they are pursuing their MBA in Evanston, Miami, Toronto, Germany,
Israel or China. "Two days after I presented my GE transfer
situation to Kellogg administration, they created a great
proposal for me which included completing my final term in
the Hong Kong program and returning to Evanston to graduate
with my classmates in December," says Chen.
highlight of the Kellogg curriculum helped shape Chen's international
business perspective: the Global
Initiatives in Management (GIM) course brought Chen to
China for an academic excursion.
Dean and Adjunct Professor of Marketing] Rich
Honack did a phenomenal job exposing students to various
facets of China and providing a gateway for them to expand
into further exploration," says Chen, who hopes to serve
as a liaison for future GIM China trips and create partnerships
and connection for Kellogg with China's business and academic
enriched by the Kellogg School's international study opportunities,
Aihong "Annie" Zhan founded SkyBridge Consulting
in 2005, one month before graduating from the Kellogg-HKUST
Executive MBA Program. The company provides business consulting
services to overseas companies looking to develop business
channels and strategies in the greater China market.
she says her academic foundation from Kellogg is invaluable
when she creates business plans for investors and strategy
proposals for clients, it is her international Kellogg connections
that make the most significant impact in her professional
an exchange opportunity that brought her to the Kellogg School's
EMBA partner in Tel Aviv, Israel — the Leon Recanati
School of Business —enabled her to form strong ties
for professional collaboration and enriching personal friendships,
Zhan '05, front row, third from right
Israel, the students I met were warm hearted and hospitable,
and the learning environment provided not only challenging
group discussions and assignments, but class negotiations
and experiences in the local culture," Zhan says. In
fact, so taken was she with the experience that the following
year she returned to Israel on business, surprising her Israeli
classmates by dropping in on their monthly Kellogg gathering.
The meeting allowed Zhan to introduce her client to her Israeli
contacts and bolster his confidence in her networking abilities.
matter where I travel, I have Kellogg connections who introduce
me to their culture and world of business," Zhan says.
San Francisco-based Tom Liu, who is now vice president,
Asia-Pacific, for Aeroscout Inc., says he enrolled in the
Kellogg-HKUST EMBA program to expand his Chinese network in
went from holding a Silicon Valley-centric view of the world
to a wider pan-Pacific business perspective," says Liu,
a 2004 graduate of the Kellogg School. "Traveling two
weekends per month for the Hong Kong program forced me to
be more disciplined with scheduling business meetings, and
the resulting, more predictable schedule of my Asia travels
allowed me to join a business advisory board of a publicly
traded technology company in Taiwan." His Hong Kong classmates
have introduced him to credible potential partners and his
company is now considering a Hong Kong subsidiary, he says.
that Chen has settled into his new role in Beijing, he sees
the values and frameworks he learned in the Kellogg EMBA program
living in a turbulent world with constant change and unprecedented
opportunities, along with global reintegration and readjustment
to emerging economic power in regions like China and India,"
Chen says. "It is more important than ever to have the
business foresight and leadership integrity to successfully
navigate through and capitalize on this challenging new arena.
Kellogg has prepared me well to cope with this journey."