Profile: Jason Chen '06
grad finds collaborative leadership a Kellogg fundamental
moment for Jason Chen occurred at Zhongshan University, when
the undergraduate student read a book that would leave an
indelible mark on his educational and professional ambitions.
author was Kellogg School marketing icon Philip
Kotler, the S.C. Johnson & Son Distinguished Professor
of International Marketing, and the impact of his writing
was transformative for Chen.
was completely intrigued with the way economists can change
the world,” says Chen ’06. “At that time,
15 years ago, China was influenced primarily by ideology.
I was so compelled that I wanted to change my major to marketing,
which was not offered.”
educational journey began with a focus on chemical engineering
and economics at Zhongshan, then a master’s degree in
business and finance from the London Business School and China
Europe International Business School. Those credentials set
him on a professional track as development manager for GE
in China and, later, in several senior executive roles throughout
GE’s United States offices.
was a brief stint managing GE’s $1.8 billion U.S. services
portfolio in Waukesha, Wis., that brought Chen in proximity
to the Kellogg School; in January 2005, he enrolled in the
MBA Program. One milestone was meeting the man whose writing
inspired Chen more than a decade ago, as Kotler visited Kellogg
in August, just weeks before Chen departed for his Beijing
and a new role as general manager of China sourcing for GE
global reach of Kellogg has allowed me to make the most of
international professional opportunities and pursue my studies
at the same time,” says Chen. “Two days after
I presented my transfer situation to Kellogg administration,
they proposed a flexible schedule, enabling me to complete
the requirements in Hong Kong.”
highlight, Chen regards the Global
Initiatives in Management (GIM) China trip highly.
Dean and Chief Marketing Officer] Rich
Honack did a phenomenal job exposing students to various
facets of China and providing a gateway for them to expand
into further exploration,” recalls Chen, who hopes to
serve as a liaison for the GIM China trips and create partnerships
among Kellogg and schools in China.
the classroom, the importance of thought leadership and ethics
were emphasized through exercises like one facilitated by
Keith Murnighan, the Harold H. Hines Jr. Distinguished
Professor of Risk Management.
was a gas management game theory exercise, and I wanted to
win and later felt ashamed because I had intended to outsmart
the others to do it,” Chen says. “The fundamental
of the Kellogg School is that the point of business leadership
is not to outsmart others or manipulate the rules of the game,
but rather to set a new standard for the industry and for
of responsibility is distinctly different from his MBA experience,
he explains. The professional insights and diversity of EMBA
provide a non-threatening, collaborative environment where
discussion and expression across industries is invaluable.