News Part Two
Sept. 12 Wall Street Journal article quoted Clinical
Professor of Marketing Timothy
Calkins on the topic of marketing a fair-trade firm. Said
Calkins: "The challenge on a lot of things like 'fair
trade' and 'environmentally friendly' is that they are good
things, but they don't drive decisions. I always get nervous
about brands that try to use something like fair trade as
their primary point of differentiation."
study by Alexander
Chernev, associate professor of marketing, was noted in
an Oct. 5 article in U.S. News & World Report,
highlighting Chernev's research comparing differential and
parity pricing strategies.
Dranove, the Walter J. McNerney Distinguished Professor
of Health Industry Management, challenged medical bankruptcy
figures in an Aug. 22 Newsweek article. (See "Healthcare
gets a check-up" for more about Dranove's research
on this topic.)
of Management and Strategy Adam
Galinsky discussed eBay bidding and selling outcomes in
the Aug. 14 Chicago Tribune. "To get higher final
prices, in a one-on-one negotiation, set high starting prices,
but in an auction with a large set of potential buyers, set
low starting prices." Galinsky was also noted in a Sept.
21 U.S. News & World Report article highlighting
"Power, Optimism, and Risk-taking," a study by Galinsky
and Berkeley Professor Cameron Anderson.
as a group lose. Acquirers tend to overpay," said Thomas
Lys, the Eric L. Kohler Chair in Accounting, in a Sept.
23 Chicago Tribune story on a merger proposal for Exelon
Merkin, clinical professor of entrepreneurship, provided The Wall Street Journal with recommended reading for
those aged 55 to 64 who may be considering starting a business.
Merkin's picks were published in an Aug. 21 article.
October issue of CFO Magazine presented potential conflicts
in the shifting business models of banks. In the article,
A. Petersen, the Glen Vasel Professor of Finance, said:
"In 99 percent of cases, banks want to do the right thing,
because companies are much more likely to do business with
them if they feel the banks are carefully enforcing [legal
an Oct. 31 Wall Street Journal article, Professor Sergio
Rebelo commented on the importance of an international
focus in the business school curriculum. In that story, Aisha
Williams '05 discussed how her Kellogg MBA has prepared her
to work at the International Finance Corporation. Also mentioned
is the Kellogg School's Global
Initiatives in Management program and the nonprofit One
Acre Fund (founded by Andrew Youn '06) as examples of how
Kellogg students have found opportunities to build global
Aug. 24 Reuters article on pending U.S. management-led
buyouts included the insights of Wally
Scott, professor of management and Senior Austin Fellow.
Said Scott: "If, in fact, returns begin to tank because
of problems with the acquisitions and so forth, the available
additional money could be more limited, and that could have
an impact at some stage."
lack of economic viability for personalized medicine was discussed
Stern, associate professor of management and strategy,
in an Aug. 17 Chicago Tribune article. "Personalized
medicine is a great idea, but it takes that big market and
balkanizes it into a bunch of small markets. There's the prospect
of a great revolution in medicine that's not economically
viable for industry," Stern said.
Stowell, clinical associate professor, addressed disclosing
and safeguarding information during mergers and acquisitions
in an Aug. 1 article for CFO Magazine.
News & World Report
in an Aug. 20 article highlighted a securities regulations
study by Annette
Vissing-Jorgensen, associate professor of finance, and Michael Greenstone,
a faculty member at Sloan School of Management, MIT.
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