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Networks:

Persuasion:

Contagion/ Tipping Points:

Decision Making:

Teams:

Leadership:

Culture:

Recommended Readings & Books:

Networks:

  • Garton, Laura, et al. "Studying Online Social Networks." Journal of Computer-Mediated Communication, June 1997
  • Hafner, Katie, and Lyon, Matthew. Where Wizards Stay Up Late: The Origins of the Internet. Simon & Schuster, 1996.
  • Gladwell, Malcolm. The Tipping Point. Little, Brown, 2000.
  • Kim, Amy Jo. Community Building on the Web. Peachpit press, 2000.
  • Krebs, Valdis. "Social Network Analysis of the 9-11 Terrorist Network." 2002.
  • Pennock, David M., et al, "Winners don't take all: Characterizing the competition for links on the web", Proceedings of the National Academy of Sciences USA, Vol. 99, Issue 8, 5207-5211, April 16, 2002.
  • Powazek, Derek M. Design for Community. New Riders, 2002.
  • Rauch, Jonathan. "Seeing Around Corners." The Atlantic, April 2002.
  • Watts, Duncan J. Small Worlds: The Dynamics of Networks between Order and Randomness. Princeton University Press, 1999.
  • "Acheiving Success Through Social Capital" by Wayne Baker
  • "In Good Company" by Cohen and Prusak
  • "Six Degrees" by Duncan Watts.
  • "Structural Holes" by Ronald Burt.

Persuasion:

  • Cialdini, Robert B. Influence: The Psychology of Persuasion. Quill, 1984

Contagion/ Tipping Points:

  • Gladwell, Malcolm. The Tipping Point. Little, Brown, 2000.
  • Krauthammer, Charles. "The Greatness Gap." Time Magazine, July 1, 2002.
  • "The Anatomy of Buzz" by Emanuel Rosen

Decision Making:

  • Munger, Charlie. "The Psychology of Human Misjudgement." Speech at Harvard University, June 1995
  • Yamagishi, Toshio. "Improving the Lemons Market with a Reputation System: An Experimental Study of Internet Auctioning." Hokkaido University, May 2002.

Teams:

  • Sellers, Mike. "Creating Effective Groups and Group Roles in MMP Games." Gamasutra, Sept. 2002.

Leadership:

  • Stewart, Thomas A. "Office Behavior: Why Can't We All Just Get Along?" Business 2.0, July 30, 2002.

General Interest:

  • Diamond, Jared. Guns, Germs, and Steel. W. W. Norton, 1997.
  • Diamond, Jared. The Rise and Fall of the Third Chimpanzee. Vintage, 1992.
  • McElvaine, Robert S. Eve’s Seed: Biology, the Sexes, and the Course of History. McGraw-Hill, 2001.
  • Wilson, James Q. "Thinking About Crime." The Atlantic, September 1983.

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