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Kellogg School of Management
Brett
Gordon
 
welcome
 
 
I am an Associate Professor of Marketing in the Kellogg School of Management at Northwestern University. My research interests are primarily in empirical industrial organization, where I study the dynamics of demand and pricing in high-tech markets, product innovation and replacement, advertising, and new product introduction. More recently I have examined issues pertaining to the advertising decisions of presidential candidates and to measuring the effectiveness of digital advertising. I teach an MBA course on Retail Analytics in the full-time and part-time programs.

Click here to learn more about my research.

I am the co-organizer of the Workshop on Quantitative Marketing and Structural Econometrics (Duke, 2013; Kellogg, 2015; Wash U, 2017). The next workshop will likely be held in summer 2019.

Me


Brett R. Gordon
Associate Professor of Marketing
Kellogg School of Management
2211 Campus Drive
Evanston, IL 60208
t: 847.491.5625
e: b-gordon@kellogg.northwestern.edu
Curriculum Vitae [PDF]



 
Copyright Brett R. Gordon, 2017. All rights reserved. Updated 7.22.2017