I am an Associate Professor of Marketing in the Kellogg School of Management at Northwestern University. My research interests are primarily in empirical industrial organization, where I study the dynamics of demand and pricing in high-tech markets, product innovation and replacement, advertising, and new product introduction. More recently I have examined issues pertaining to the advertising decisions of presidential candidates and to measuring the effectiveness of digital advertising. I teach an MBA course on Retail Analytics in the full-time and part-time programs.
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I am the co-organizer of the Workshop on Quantitative Marketing and Structural Econometrics (Duke, 2013; Kellogg, 2015; Wash U, 2017). The next workshop will likely be held in summer 2019.