Brett Gordon :: Research

Kellogg School of Management

Gordon

research

Working Papers

"Digitization and Distribution: The Ends Against the Middle," (2018) with Joonhyuk Yang and Eric T. Anderson.
"Measuring Cross-Channel Substitution," (2018) with Chaoqun Chen.
"A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook," (2018) with Florian Zettelmeyer, Neha Bhargava, and Dan Chapsky, conditionally accepted at Marketing Science.

Published and Forthcoming

"An Empirical Study of National vs. Local Pricing by Chain Stores under Competition," with Oded Netzer and Yang Li, 2018, forthcoming at Marketing Science.
"Field studies of psychologically targeted ads face threats to internal validity," 2018, with Dean Eckles and Garrett Johnson, Proceedings of the National Academy of Sciences, 115(23), E5254-E5255, a comment on Matz et al. (2017), "Psychological targeting as an effective approach to digital mass persuasion", Proceedings of the National Academy of Sciences, 114(48), 12714-12719.
"Advertising Competition in Presidential Elections," Quantitative Marketing and Economics, 2016, 14(1), 1-40, with Wesley Hartmann.
· Runner-up, Dick Wittink Prize, 2017.
"A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes," Marketing Science, 2015, 34(3), 452-470, with Baohong Sun.
"Multiplicity of Equilibria and Information Structures in Empirical Games: Challenges and Prospects," Marketing Letters, 2015, June, with R. Borkovsky, P. Ellickson, V. Aguirregabiria, P. Gardete, P. Grieco, T. Gureckis, T.-H. Ho, L. Mathevet and A. Sweeting.

"Competition and Product Innovation in Dynamic Oligopoly," Quantitative Marketing and Economics, 2014, 12(1), 1-42, with Ron Goettler (lead article). Download Matlab code for model and simulations.
"Advertising Effects in Presidential Elections," Marketing Science, 2013, 32(1), 19-35, with Wesley Hartmann (lead article)
· Finalist, INFORMS John D. C. Little Award, 2014.
"Does price elasticity vary with economic growth? A cross-category analysis," Journal of Marketing Research, 2013, 50(1), 4-23, with Avi Goldfarb and Yang Li (lead article) (SAS and Stata code for each category)
"Marketing and Politics: Models, Behavior, and Policy Implications," Marketing Letters, 2012, 23(2), 391-403, with Mitch Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay Rao, Subrata Sen, David Soberman, and Oleg Urminsky.
"Does AMD spur Intel to innovate more?" Journal of Political Economy, 2011, 119(6), 1141-1200, with Ron Goettler.
"Revisiting the Workshop on Quantitative Marketing and Structural Econometrics," Marketing Science (invited paper), 2011, 30(6), 945-949, with R. Thomadsen, E. T. Bradlow, J. P. Dube, and R. Staelin.
"Competitive Strategy for Open Source Software," Marketing Science, 2011, 30(6), 1066-1078, with Vineet Kumar and Kannan Srinivasan.
"A New Approach to Estimating the Production Function for Housing," American Economic Review, 2010, 100(3), 905-924, with Dennis Epple and Holger Sieg. Download data & code
"Drs. Muth and Mills meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models," Journal of Regional Science, 2010, 50(1), 381-400, with Dennis Epple and Holger Sieg.
"A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry," Marketing Science, 2009, 28(5), 846-867.
    · Winner, INFORMS John D. C. Little Award, 2009.
    · Finalist, INFORMS Frank M. Bass Dissertation Award, 2009.
    · Finalist, INFORMS Long-Term Impact Award, 2017.
"Measuring Long-Run Marketing Effects and Their Implications for Long-Run Marketing Decision," Marketing Letters, 2008, December, 19(3-4), 367-382, with P. Albuquerque, B. Bronnenberg, J. P. Dube, T. Erdem, D. Hanssens, G. Hitsch, H. Hong, C. Mela, and B. Sun.

Older

"The Seven Percent Illusion?" (2005).