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Club Sponsorship Resources

The Kellogg Corporate Engagement team offers resources and best practices for speaker and sponsor engagement. We provide industry connection and strategic support to elevate the Kellogg brand.

Is Your Club Eligible?

  • Corporate sponsorship is reserved for professional and cultural clubs. Non-academic clubs (social, sport) are not permitted to solicit sponsorship.
    Is Your Event eligible?
  • Corporate sponsorship solicitation is allowed for events and activities that provide an academic and intellectual gain, benefit the entire Kellogg community, or share a cultural experience that enhances the overall education. Purely social activities are not eligible for sponsorship.

Prior to Sponsor Outreach

  • LEVERAGE CONNECTIONS. When developing a list of potential sponsors, utilize business contacts, recruiters, recently graduated alumni and past organizers of your activity.
  • START EARLY. Securing sponsors takes time. Begin solicitations 2-3 months prior to the event and no less than four weeks beforehand.
  • PLAN & EXECUTE. We suggest soliciting for your eligible events within one succinct sponsorship package per company. Please check out the Related Resources Box for helpful templates.
  • WE’RE HERE TO HELP. A member of the CE team would be happy to meet and discuss your strategy, budget, and sponsorship plan.

Sponsorship Benefits

  • Club sponsorship is event based and standardized across all clubs at $1,000/event.
  • Standard benefits include a speaker, logo placement, and event promotion in the club newsletter and/or on Slack.
  • Sponsors receive tax credit for their gift and therefore there are limitations to the benefits provided to a company for their support.
  • CE is happy to review your benefits before sending to a company.

Confirming a Date

  • Check the Campus Groups Calendar for potential conflicts. These can negatively affect your attendance and therefore the satisfaction of the sponsoring company. Also, please see the Key Dates/Guide for Company Presence on Campus for further information.
  • Partner with other clubs to ensure a large audience for a high-level speaker.
  • Before you confirm, note that:
    • Clubs should not schedule more than three events per week (includes both company and non-company events).
    • Companies cannot be on campus more than two times per quarter - across all clubs - where they are the only company represented.

Once a SPONSOR Confirms for a Club Event:

Please email Corporate Engagement with the following information so an invoice may be sent. The check will be sent directly to CE. Once received, the check is deposited into a University Gift Account and is transferred to the club’s SOFO account. Please note that it may take a few weeks to be posted once the check is received.

  • Company Name & Address
  • Invoice Contact Name
  • Contact Email
  • Club/Conference Name
  • Event Name
  • Event Date
  • Sponsorship Amount
  • Other Clubs to Split Allocation?

Once a SPEAKER Confirms to Fulfill Club Sponsorship:

  • Please submit speaker information via our web form so that a thank you note from the Dean can be sent to each speaker.
  • For more information on planning a speaker event, please visit our Inviting a Speaker Serial Page.
  • For other logistical planning needs please contact Jarvis Broom, Student Life Clubs Coordinator.
  • Please visit the Club Speaker Resources Serial Page for more information.

Visitor Experience:

  • Let us know if the speaker has requested additional meetings, or is interested in connecting to other areas of Kellogg. We can help.
  • Ensure that someone will greet the speaker upon his/her arrival. We suggest exchanging cell phone numbers.
  • Determine who will introduce the speaker, who will close the event, and who will escort the speaker (in-person events only).
  • The day of the event: Make sure the AV is ready, that the speaker has water, a podium, and microphone if needed.
  • Have volunteers available to greet people as well as encourage students to take seats.
  • Please work with your club coordinator to ensure any other logistical items are arranged (this includes providing parking pass, detailed directions, speaker gifts, etc.)

Post Event

Following the event, we recommend sending a personalized thank you email with event highlights.

Contacts

Kellogg Corporate Engagement / corporateengagement@kellogg.northwestern.edu