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Club Sponsorship Resources

The Corporate Partnerships (CP) Department advises and supports student clubs and conferences with their corporate sponsorship solicitations. This office serves as a liaison between companies and Kellogg students and is knowledgeable on The Kellogg School’s overall relationships and history with corporate partners.

Is Your Club Eligible?

  • Corporate sponsorship is reserved for clubs of an academic or cultural nature. Non-academic clubs or social activities are not permitted to solicit companies for sponsorship. 

Is Your Event eligible?

  • Corporate sponsorship can be raised for events and activities that provide an academic and intellectual gain, benefit the entire Kellogg community, or share a cultural experience that enhances the overall education.

Prior to Sponsor Outreach:

  • Do not reach out to a company until your CP contact has approved your corporate package and company list. Your CP contact would be happy to meet and discuss your strategy, budget, and sponsorship plan.
  • When developing a list of potential sponsors, utilize business contacts, recruiters, alumni and past organizers of your activity.
  • Start early; Securing sponsors takes time. Begin solicitations 4-5 months prior to the event and no less than 6 weeks beforehand.
  • We suggest soliciting for all of your eligible events within one succinct sponsorship package per company. Your CP contact will have templates you may utilize. 

Sponsorship Benefits:

  • Typical benefits include the ability to send a speaker, logo placement to promote event, and signage at the event. Please contact CP for a template or to review benefits.
  • Sponsorship is event based and cannot be raised generally for a club. All club events should be sponsored at a $1,000 level per event. Benefits are limited to the singular event being sponsored. 
  • In-kind gifts are defined as donations or awards of company property, goods or services which are not cash. In-kind gifts will be recognized only if the gift helps with the bottom line of the event budget. (i.e. complimentary printing of a marketing piece)

Confirming a Date:

  • Check the Kellogg Groups Calendar for potential conflicts; these can negatively affect your attendance. Please see the Key Dates/Guide for Company Presence on Campus for further information. 
  • Partner with other clubs to ensure a large audience for a high level speaker.
  • Before you confirm, note that clubs should not schedule more than 3 events per week and/or a company cannot be on campus more than 2 times per quarter. 

Once a SPONSOR Confirms for a Club Event:

  •  Please contact CP once a company agrees to sponsor with the below information so an invoice may be sent. The check will be sent to the CP office, so that it can be acknowledged by the University as a gift to the school. The check is first deposited into a University Gift Account and is transferred to the club’s account. Please note that it may take a few weeks to be posted.
    •  Company Name & Address:
    •  Invoice Contact Name:
    •  Contact Email:
    •  Club/Conference Name:
    •  Event Name:
    •  Event Date:
    •  Sponsorship Amount:
    • Other Clubs to Split Allocation?

Once a SPEAKER Confirms to Fulfill Club Sponsorship:

  • Once the speaker is confirmed please email speakernotice@kellogg.northwestern.edu, and cc your CP contact so that a thank you note from the dean can be sent to each speaker, all that is needed is the name, title, company, e-mail address, and the date of the event.
  • For other logistical planning needs please contact the Clubs Coordinator. We also recommend reviewing the Club Resources for Inviting a Speaker page for additional details. 

Visitor Experience:

  • Let your CP Contact know if the speaker has requested any meetings, as she can assist you in arranging them.
  • Ensure that someone will greet the speaker upon his/her arrival. We suggest exchanging cell phone numbers.
  • Determine who will introduce the speaker, who will close the event, and who will escort the speaker.
  • The day of the event: Make sure the AV is ready, that the speaker has water, a podium, and microphone if needed.
  • Have volunteers available to greet people as well as encourage students to take seats.
  • Please work with your club coordinator to ensure any other logistical items are arranged (this includes providing parking pass, detailed directions, speaker gifts, etc.)  

*Be sure to visit the Speakers Bureau Campus Group’s Page for more important information and resources.

Post Event:

  • The CP office will send sponsors a thank you letter once their sponsorship check is received. We also recommend within one week following the event, you send a personal thank you. 

Other Notes & Tips:

  • If your club is not eligible for corporate support, Kellogg Thank-a-thons are a simple way to raise funds by talking with Kellogg alumni and thanking them for their donations to the school.
  • Treks – We do not seek sponsors for student treks.
  • As an alternative to fundraising, some clubs ask the hosting companies to provide food for the event.