• close

Inviting a Speaker

The Kellogg Corporate Engagement team offers resources and best practices for speaker and sponsor engagement. We provide industry connection and strategic support to elevate the Kellogg brand.

Please review the below best practices and processes for sourcing and inviting an external guest to speak at your event:

1. Best Practices for Sourcing a Speaker:

  • Conduct initial research to identify companies and/or Kellogg alumni that are of interest to you for your event.
  • Use LinkedIn to identify Kellogg alumni with specific job titles or who are employed at your target companies.
  • Look through Crain’s Chicago Business to find local business leaders.
  • Utilize your networks.
Once you have a list of potential speakers, you are welcome to reach out to Corporate Engagement if you need assistance making a connection. We are happy to share contact information or facilitate an introduction whenever possible.

2. Plan in Advance:

  • Notify Corporate Engagement before inviting speakers with an intended audience of 100+ or those that have a strong connection to the university.
  • Invite speakers 2-3 months in advance, whenever possible.
  • The bureau can help strategize outreach including leveraging senior leader support, providing contact information, content considerations, and enhancing invitation with other on campus engagements.

3. Coordinate Schedule & Content:

  • Prior to committing the speaker, review the Campus Groups calendar and work with Student Life to avoid conflicts as much as possible, as these can negatively affect your attendance.
  • Partner with other clubs to ensure a large audience for a high-level speaker.
  • Work with your team to develop informed and relevant content, program format, and create a speaker briefing. Please check out the Related Resources Box for helpful templates.
  • Once confirmed, submit speaker information via our web form and list event on Campus Groups to hold the time/date.

4. Actualize your Event:

  • One month in advance, schedule & host a prep call with speaker to review content, format, logistics, visit schedule, travel, or any other special needs.
  • Review host checklist and prepare any day-of materials 5-7 days in advance. This includes:
  • For in-person events: Retrieve parking pass & speaker gift (Office of Student Life), submit/confirm catering order, print check-in documents, prepare post-event survey.
  • Promote your event to all relevant clubs, cohorts, and programs via newsletters, emails and appropriate slack channels (not general channel) to ensure your programming is accessible to as many students as possible.

Update on Speaker Gifts

In this virtual and hybrid environment, we are currently not offering speaker gifts to mail. Instead, we recommend that clubs mail a hand-written thank you note to guests whenever possible. We can also facilitate a thank you note to your guest on behalf of Kellogg. If you would like this option, please submit the details of your event here.

Student Conferences

Kellogg student conferences are produced by Kellogg students with the intention to educate, equip and inspire the Kellogg community (students, alumni, academics, and industry leaders) by providing a forum for thought provoking discussions through keynote speeches, interactive panels and networking sessions.

Student conferences are approved on an annual basis via a conference proposal as it enables us to plan the calendar, manage space requests and ensure proper allocation of resources. Please contact Scottie Atkins, Assistant Director in the Office of Student Life with questions.

Student Training Materials

Administrative Contacts

For general inquiries, contact: SpeakerNotice@kellogg.northwestern.edu
For event approval, contact the Office of Student Life: Jarvis Broom