McCormick / NICO / Kellogg 2018: 4th Annual International Conference on Computational Social Science

Hosted by the Kellogg School of Management, Northwestern University, Evanston, IL USA

Moran Cerf
Kellogg School of Management, Northwestern University
Associate Professor of Marketing

Moran Cerf is an Assistant Professor at the Kellogg School of Management and the Neuroscience Program at Northwestern University and is a memberof the Northwestern Insittute of Complex Systems (NICO). His research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decision making and dreams.

His works address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?" and "Which brain mechanisms determine if we find content engaging?"
Recently, his focus has been on the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. In his acclaimed work, Prof. Cerf studies patients undergoing brain-surgery by recording the activity of individual nerve cells using electrodes implanted in the patient's brain. Thus, his work offers a novel way to understand our psyche by observing the brain directly from within.

Dr. Cerf holds a Ph.D in neuroscience from Caltech, an MA in Philosophy and a B.Sc in Physics from Tel-Aviv University.