The Changing Media Landscape: A Case Study in Sports

Sports broadcasts have been the sturdiest pillar of television-DVR-proof content that draws people to television sets on command for live viewing. Evolutions in technology and consumer behavior has shifted both live content and other sports media to digital channels. How does the rise of media consumption on mobile devices and streaming platforms threaten this once-infallible business model, and can networks successfully ride this wave? How will teams and leagues capitalize on these new platforms? Join us for a discussion with sports and industry experts who will share their perspectives on this evolution in the industry and explore the impact of this disruption.


J.A. Adande Director of Sports Journalism, Associate Professor, Medill School of Journalism

J.A. Adande is the director of sports journalism and associate professor at Medill. Adande was a columnist for for nine years covering the NBA as well as a sideline reporter for NBA games. In addition, he was a panelist for ESPN’s “Around the Horn” for 13 years. During his career, Adande has covered the Olympic Games, Wimbledon, the Super Bowl, the NCAA Final Four, the college football national championships, the NBA Finals, the Masters Golf Tournament and soccer World Cup.

Faculty Lead / Disruption in Media

2:15 p.m.

Quentin Carter Vice President, Studio Production, Big Ten Network

Emmy Award-winning producer Quentin Carter has been with BTN since its launch in 2007. As the vice president of studio production, Carter is responsible for overseeing all studio operations, including the creation of new programming, development of on-air talent and execution and increase in studio shows. He also oversaw the implementation of studio automation at BTN, which greatly increased the efficiency of studio production, as well as the successful launch of BTN Tailgate, the network’s college football pregame show. He previously served as the coordinating producer at MSG Network, where he managed programming and content development for various outlets, most notably “Talk of Our Town,” “SportsDesk” and NKY Way.

Speaker / Disruption in Media

2:15 p.m.
Michael Mazzeo Associate Professor of Strategy / Kellogg School of Management

T.K. Gore Senior Director of Digital, NBC Sports Chicago (NBC Sports Group)

T.K. Gore has spent the last 23 years working in digital and sports media space. He is a believer in paying it forward, mentoring and teaching. Gore is senior director of digital at NBC Sports Chicago, a part of NBC Sports Group. He has previously held positions at the startup Universal Sports, AOL and Home Team Sports. In addition, Gore serves as an adjunct faculty member at Northwestern University and sits on the board of directors of the Chicago Fire Soccer Club Foundation.

Speaker / Disruption in Media

2:15 p.m.
Kent Grayson Associate Professor of Marketing, Bernice and Leonard Lavin Professorship / Kellogg School of Management

Michael Mulvihill Executive Vice President of Research, League Operations and Strategy, FOX Sports

Michael Mulvihill is executive vice president of research, league operations and strategy at FOX Sports. He is responsible for all data analytics, as well as for overseeing FOX’s NFL, MLB and college sports programming and managing relationships with FOX’s forty live sports partners. Mulvihill is a graduate of the University of Missouri and a recipient of the Sports Business Journal’s Forty Under 40 Award.

Speaker / Disruption in Media

2:15 p.m.
Time & Location

Time / 2:15 p.m. - 3:15 p.m.

Location / Galvin Conference Center (KGH1420/1430)