The Write Stuff
Check out our curated list of alumni authors who have been busy serving up advice for your life and career. Meet more Kellogg writers in Class Notes, and see the list below:
Build Your Pricing Power! A Practical Framework to Create Competitive Advantage Through Pricing and Value CaptureBy Lee Nyari ’05 MBAA leading pricing consultant with more than 25 years of experience, Lee describes a fresh, paradigm-shifting framework for pricing and value capture. This comprehensive, theoretically sound discussion offers countless practical examples, as well as a library of pricing tools and tactics.
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What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your CareerBy Mary Olson-Menzel ’02 MBAThis heartfelt and actionable book covers everything job seekers need to know about finding their next meaningful role. For industry veterans, pivoters and new grads alike, it offers inspiring real-life success stories.
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The Secrets of Successful Drug LaunchesBy Jason O’Neill ’95 MBAThis book exposes the hidden reasons why some products fail while others succeed. In doing so, it reveals that the most common causes are the hidden traps in human decision-making. Filled with colorful examples and personal stories, the book helps readers master the best of what others have already learned.
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Predictable Winners: A Handbook for Developing, Forecasting and Launching New Products and ServicesBy Ilya Trakhtenberg ’08, ’13 MBAConsistent innovation requires a comprehensive approach to reducing risk at every step of the innovation journey. This book gives product leaders, innovation teams and senior executives practical insights to improve R&D effectiveness and ROI, while creating a pipeline of compelling new products and services.  |
