Newsmaker: Luke Parker '93
GMA president refreshed by organic juice business
Parker '93, the CEO of Sell and Parker Metal Merchants,
has worked in his family's metal-recycling business since
1995. While his extended family has been mining the scrap
yards for more than 40 years, Parker's immediate family found
success mining the marketplace for ideas.
his wife Alicia was pregnant with the couple's first child,
the Parkers added healthier food to their lives, buying organic
produce and juices wherever they could. They noticed a pattern:
Every organic juice they tried tasted awful. Most were processed
or loaded with preservatives.
family had founded Mr. Juicy — one of Australia's largest
fruit-juice companies — 35 years ago. Sensing a ripe
opportunity, the Parkers proposed a small startup: Parker's
idea was to employ two or three people in a small factory,
and they'd make organic orange juice," he says of the
business, which recently moved into a 30,000 square-foot factory
to keep up with demand for the dozen varieties of juice and
soda the company now distributes. "How na�ve we were."
the success of the business surprised Parker, members of his
Kellogg family saw it coming.
am not surprised by Luke's success," says Associate Dean
Emeritus Ed Wilson, recalling the former Graduate Management
Association president's leadership as a student. "The
skills he displayed at Kellogg are fully in evidence in his
Parker: "There's probably not a single thing I did at
Kellogg that doesn't touch somewhere in my career."
both of his occupations have roots in environmentally friendly
ideas, Parker says he's not "a huge greenie" —
he's simply found that sustainability is good business.