Kellogg Magazine  |  Spring/Summer 2018




Jeff Williams

Jeff celebrated 30 years coaching new baby-boomer business owners. Since starting in 1988, Williams and his team of startup coaches have guided more than 1,000 boomer peers through the company’s Virtual Incubator program to turn good ideas into great businesses. Jeff’s company,, was selected by Kiplinger’s Personal Finance magazine as “The Best Entrepreneurial Guide for People Over 50.”