Kellogg Magazine  |  Spring/Summer 2018




Michael Stavy

Michael presented his paper, “A Financial Algorithm for Computing the Levelized Cost of Storing PV Electricity (LCOS),” at Solar Power International 2017 (SPI- 17), September 10-13 in Las Vegas, NV. Michael’s first energy storage paper was published in 2003. Download Michael’s paper at There is a US$25 tollgate that is consistent with what Michael learned about social marketing in Phillip Kotler’s marketing class.