Democracy in Decline: Rebuilding Its Future
The S. C. Johnson and Son Distinguished Professor of International Marketing, Kotler turns his gaze on democracy in his latest book, examining the political climate as a product and the public as its consumers. Kotler identifies 14 shortcomings in today’s democracy and forecasts a gloomy outlook if citizens don’t exercise their right to free speech and engage in the issues of the day,
regardless of political persuasion.
Now available (SAGE Publications)
LEIGH THOMPSON (WITH TANYA MENON)
Stop Spending, Start Managing:
Strategies to Transform Wasteful Habits
Big challenge at work? You know the drill: Hire a consultant. Bring in a high-potential employee. Schedule a lot of meetings. In other words: Spend, spend, spend. In her latest book, Thompson, the J. Jay Gerber Distinguished Professor of Dispute Resolution & Organizations, melds research with other findings in psychology to devise strategies that break away from these habits and refine managerial skill sets to solve internal challenges — all without spending a dime.
Now available (Harvard Business Review Press)
ANNE T. COUGHLAN (WITH SANDY D. JAP)
A Field Guide to Channel Strategy:
Building Routes to Market
For product manufacturers and service providers, a channel strategy is fundamental to both a company’s sales and survival. But building that route to the end customer can be fraught with challenges. Coughlan, the Polk Bros. Chair in Retailing, demystifies the process and offers steps on how to build that channel, from providing practical frameworks and tools to highlighting critical
tradeoffs and potential pitfalls.
Now available (CreateSpace)