has sold more than 1 million copies of The U.S. Constitution
and Fascinating Facts About It.
book, big ideas: Walton's pocket Constitution
2001 Executive MBA program graduate Keir Walton was
managing PFC Ltd., a publishing company that he sold in 1994,
which catered mainly to law students, he noticed that many
core texts were devoted to a single document: the U.S. Constitution.
More than 700 scholarly books on the Constitution existed
by his count, but nearly all seemed dense and inaccessible.
remedied things by creating a pocket-sized reference containing
the Constitution's full text and an assortment of obscure
details about its authors, as well as court cases it decided
and amendments that never quite made it in. His goal: to sell
1 million copies and receive an official vote of gratitude
from the White House for his role in promoting the most revered
document in U.S. history.
years and a Kellogg degree later, The U.S. Constitution
and Fascinating Facts About It (Oak Hill) has surpassed
the million mark in sales and found homes with scholars, lawyers
and laypeople alike.
says the unassuming book has made its way into the hands of
everyone from the late ABC anchorman Peter Jennings to Supreme
Court justice Antonin Scalia. It has been sought out and dog-eared
by law students, purchased in bulk and given away by schoolteachers
and civil servants and made required reading by the U.S. Army
Reserve Officers' Training Corps.
from its handy size and comparatively large bundle of information,
Walton says that part of the book's appeal is its noticeable
lack of an embedded agenda. "This book is completely
politically neutral." Indeed, the book covers Supreme
Court cases from Dredd Scott to Roe v. Wade without
editorializing. It doesn't choose sides in the feud between
Thomas Jefferson and John Adams, and it doesn't poke fun at
the folks who proposed the never-ratified amendment that would
have re-named the nation "The United States of the Earth."
why he chose to market the Constitution, Walton says the choice
was simple. "We have generations of people who've fought
and died for it."