kids can make a difference
early 2005, 10-year-old Ford Martin (son of Ted '83) had obscured
a large portion of his lower arm with a rainbow of rubber
bracelets, each popularized by a different person and purchased
to raise money for a different cause. He'd covered all the
basics, with one notable exception: He didn't have one for
a friend of Ford and the son of Ted's friend Mike Schield
'83, has been battling leukemia and bone-marrow transplant
side effects for more than 10 years.
and son agreed that they'd get a bracelet for Nick if they
had to make it themselves. The next day, Martin typed "bracelets
in China" into Google and called one factory after another
until he reached someone who spoke English.
the two boys put their heads together and hammered out a plan.
Nick came up with the bracelet's text, "KIDS CAN,"
to remind those with cancer to keep fighting it and those
without that they can help by raising awareness and funds
for research. Ford thought designing the bracelets in two
striped colors — blue and green — rather than
the traditional single, solid color would make their bracelets
stand out in the market.
he knew it, Martin was writing a check for $1,000 to cover
the production costs for the first wave of bracelets.
bracelets were a hit. So big a hit, in fact, that Martin eventually
decided to turn the project over to the Midwest Athletes Against
Childhood Cancer Fund, which sponsors cancer research and
treatment, including the Milwaukee center where Nick is treated.
To date, Martin says the bracelets have raised more than $25,000
for the MACC Fund.
more information, visit kidscanbracelets.org.