Kellogg World Alumni Magazine Spring 2006Kellogg School of Management
In DepthIn BriefDepartmentsClass NotesClub NewsArchivesContactKellogg Homepage
NFL, Kellogg team up for championship executive program
'Renaissance Program' offers alumni special value
Gala launch for Kellogg-Miami Executive MBA Program
'CEO Exchange' puts leadership center stage

Guest speakers spark dynamic discussions

Dean Jain honored for leadership by alma mater
American Express CEO to deliver June Convocation address
Social Enterprise major strengthened by key developments, new funding
Lunch summits
Kellogg team takes top honors in marketing case competition
Scholars speak
Alumni newsmakers
Kellogg School marketing team calls the shots in Super Bowl ad game
Kellogg '07 students earn McCormick Tribune scholarships
Student conferences
3M supports social enterprise innovation at Kellogg
Address Update
Alumni Home
Submit News
Internal Site
Northwestern University
Kellogg Search
Alumni newsmakers
  Keir Walton '01 (EMP-49)
  Ford Martin (son of Ted '83) and Nick Schield (son of Mike '83)
  Jeff Luhnow '94

Kellogg kids can make a difference

In early 2005, 10-year-old Ford Martin (son of Ted '83) had obscured a large portion of his lower arm with a rainbow of rubber bracelets, each popularized by a different person and purchased to raise money for a different cause. He'd covered all the basics, with one notable exception: He didn't have one for Nick.

Nick, a friend of Ford and the son of Ted's friend Mike Schield '83, has been battling leukemia and bone-marrow transplant side effects for more than 10 years.

Father and son agreed that they'd get a bracelet for Nick if they had to make it themselves. The next day, Martin typed "bracelets in China" into Google and called one factory after another until he reached someone who spoke English.

Meanwhile, the two boys put their heads together and hammered out a plan. Nick came up with the bracelet's text, "KIDS CAN," to remind those with cancer to keep fighting it and those without that they can help by raising awareness and funds for research. Ford thought designing the bracelets in two striped colors — blue and green — rather than the traditional single, solid color would make their bracelets stand out in the market.

Before he knew it, Martin was writing a check for $1,000 to cover the production costs for the first wave of bracelets.

The bracelets were a hit. So big a hit, in fact, that Martin eventually decided to turn the project over to the Midwest Athletes Against Childhood Cancer Fund, which sponsors cancer research and treatment, including the Milwaukee center where Nick is treated. To date, Martin says the bracelets have raised more than $25,000 for the MACC Fund.

For more information, visit

— AH
©2002 Kellogg School of Management, Northwestern University