These optional materials are copyright protected and restricted to members of the Kellogg community. They are for your personal use only as a participant enrolled in specially designated programs. They cannot be circulated to, reproduced for, or used by persons other than you. By using these materials, you agree to the above terms.

You will be prompted for a password to view the specific articles. In your syllabus is a unique password and ID that can be used.

Networks:

• Articles:
  • Technology Brokers, by Lee Fleming
  • Degrees of Separation Are Likely More Than 6, Especially in E-Mail Age, by Duncan Watts
  • Social Structure of Competition, by Ron Burt
  • Using E-Mail to Count Connections, by Duncan Watts
  • Xerox
  • The Seven Golden Rules of the Favor Economy, by Marc Spiegler
  • Gender of Social Capital, by Ron Burt
  • Proven Benefits of Social Capital, by Waybe Baker
  • Social Capital of French and American Managers, by Ron Burt
  • Teams as Networks, by Wayne Baker
  • What is Social Capital and Why Should You Care About It?, by Wayne Baker
  • Terrorist Networks
  • The Personality Correlates of Social Capital
  • Superconnectors, by Rob Cross and Laurence Prusak
  • How Leaders Use and Create Networks, by Herminia Ibarra and Mark Hunter
  • Growing Self-Organizing Networks, by Bernd Fritzke, et al.
  • Making Social Networks Profitable - Google Article, by Heather Green
    (Business Week)
  • Brave New World of Digital Intimacy, by Clive Thompson (NYTIMES)
  • NSA joining social network for intelligence analysts, by David Wood
  • The Last of the Facebook Holdouts - ABC News
  • On Twitter and in the Workplace, It's Power to the Connectors - HarvardBusiness.org
  • What Facebook Can't Give You - Wall Street Journal
  • Social Networking Your Way To a New Job - New York Times
  • Twitter helps you network, and it is easy to get more  followers - USA TODAY
  • Putting a Price on Social Connections - Bloomberg Business Week
  • Two Is the Magic Number - Slate
  • A World of Connections - The Economist
  • Global swap shops - The Economist
  • Social Contracts - The Economist
  • Computers That Trade on the News - New York Times
  • Every Move You Make - Economist
  • Online Social Networks - Information Today
  • Guide to Social Networks - Harvard Business Review
  • The Secret Coach - Bill Campbell - CNN Money
  • A Media Powerhouse Everyone and Nobody Knows - NYTimes
  • The Future of Innovation at Apple - Russell J. Funk
  • Five Tips to Break Through Your Filter(s) - Harvard Business Review
  • Obama, Gates, Zuckerberg mourn loss of Steve Jobs - USA Today
  • Steve Jobs' and 9 Other Humble Garage Beginnings - ABC News
• Books:
  • Everything Is Obvious: *Once You Know the Answer by Duncan Watts (2011)
  • Connected by Nickolas Christakis and James Fowler (2010)
  • Bursts by Lazslo Barabási (2010)
  • Networks by Mark Newman (2010)
  • Garton, Laura, et al. "Studying Online Social Networks." Journal of Computer-Mediated Communication, June 1997
  • Hafner, Katie, and Lyon, Matthew. Where Wizards Stay Up Late: The Origins of the Internet. Simon & Schuster, 1996.
  • Gladwell, Malcolm. The Tipping Point. Little, Brown, 2000.
  • Kim, Amy Jo. Community Building on the Web. Peachpit press, 2000.
  • Krebs, Valdis. "Social Network Analysis of the 9-11 Terrorist Network." 2002.
  • Pennock, David M., et al, "Winners don't take all: Characterizing the competition for links on the web", Proceedings of the National Academy of Sciences USA, Vol. 99, Issue 8, 5207-5211, April 16, 2002.
  • Powazek, Derek M. Design for Community. New Riders, 2002.
  • Rauch, Jonathan. "Seeing Around Corners." The Atlantic, April 2002.
  • Watts, Duncan J. Small Worlds: The Dynamics of Networks between Order and Randomness. Princeton University Press, 1999.
  • "Acheiving Success Through Social Capital" by Wayne Baker
  • "In Good Company" by Cohen and Prusak
  • "Six Degrees" by Duncan Watts.
  • "Structural Holes" by Ronald Burt.

Persuasion:

• Articles:
  • A Review of Emotional Intelligence by Daniel Goleman: Implications for Technical Education (Primal Leadership), by Dick Culver
  • Reciprocation, by Robert Cialdini
  • Social Proof, by Robert Cialdini
  • Science of Persuasion, by Robert Cialdini
  • Social Influence in Televised Election Debates: A Potential Distortion of Democracy, by Colin J. Davis
  • Why Copy Others? Insights from the Social Learning Strategies Tournament, by L. Rendell (Science)
  • Voting - Working Paper
  • Women Leaders and Persuasion - MW
  • Norms and Persuasion - EJIR
  • Rules of the Road: Using the Science of Persuasion When Buying a Car, by Steve Mirsky (Scientific American)
• Books:
  • Cialdini, Robert B. Influence: The Psychology of Persuasion. Quill, 1984

Contagion/ Tipping Points:

• Articles:
  • Buzz- Accelerating Natural Contagion, by Emanuel Rosen
  • EIS User Manual
  • EIS Strategy Worksheet
  • Rules of Epidemics and Idea Adoption
  • VW Learns perils of 'viral' marketing
  • The Spread of Options Backdating
  • Detecting Influenza Epidemics Using Search Engine Query Data
  • Mapping the Cultural Buzz - New York Times
  • Everything Is Contagious - Slate
  • Critical Mass on Corporate Boards: Why Three or More Women Enhance
    Governance: Executive Summary, by Vicki W. Kramer
• Books:
  • Gladwell, Malcolm. The Tipping Point. Little, Brown, 2000.
  • "The Anatomy of Buzz" by Emanuel Rosen

Decision Making:

• Articles:
  • Biases: Making Rational & Irrational Decisions, by Max Bazerman
  • Psychology of Preferences, by Daniel Kahneman and Amos Tversky
  • Conscience Case
  • Learning from Success, by James Vedder
  • Expert Political Judgement, by Philip Tetlock
  • How to Ignore the Yes-Man in Your Head - The Wall Street Journal
  • How to test your decision- making instincts - McKinsey Quarterly
  • Spillonomics: Underestimating Risk - New York Times
  • Unselfish Behaviors - American Economic Review
  • Neuropsychology of decision making - Science
  • Decisions without Biased Blinders - Harvard Business Review
  • Dale Erhardt and Accidents in NASCAR
• Books:
  • Munger, Charlie. "The Psychology of Human Misjudgement." Speech at Harvard University, June 1995
  • Yamagishi, Toshio. "Improving the Lemons Market with a Reputation System: An Experimental Study of Internet Auctioning." Hokkaido University, May 2002.

Groups and Teams:

• Articles:
  • Team Building: Organizing a Team
  • Conflict: An Important Dimension in Successful Management Teams
  • The Stanford Prison Experiment, by Phil Zimbardo, et al.
  • Trust in Teams Harvard Business Review
  • Personality Effects - SMALL GROUP RESEARCH
  • Face-to-Face vs. Computer Mediated - SMALL GROUP RESEARCH
  • After Olympic experience, Krzyzewski emphasizes ball-handling
    at Duke - WRAL Sports
• Books:
  • Sellers, Mike. "Creating Effective Groups and Group Roles in MMP Games." Gamasutra, Sept. 2002.

Leadership:

• Hiring the Best: Some screening decisions that will help to eliminate mistakes when making hiring decisions, by Bruce Posner
  • Kurt Einstein speaks to YPO on the Art of Interviewing Executive
    Talent - Part A
  • Kurt Einstein speaks to YPO on the Art of Interviewing Executive
    Talent - Part B
• The Ultimate Risky Business: How Lloyd's of London Insures Its Own Future - Knowledge@Wharton

Culture:

• The Bonds of Time, The Economist
• The Audacity of Hoops, Sports Illustrated

General Interest:

• Books:
  • Diamond, Jared. Guns, Germs, and Steel. W. W. Norton, 1997.
  • Diamond, Jared. The Rise and Fall of the Third Chimpanzee. Vintage, 1992.
     

Recommended Movies:

• Movies to Manage By