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Professor Florian Zettelmeyer explains how leaders can use data analytics to their advantage in a variety of applications.

Data analytics wisdom

Videos: Data analytics for leaders

Data analytics can transform organizations when leaders use it wisely


Untitled Document Holly J. Raider, Managing Director of Executive Education and Clinical Professor Management, recently sat down with Professor Florian Zettelmeyer, Nancy L. Ertle Professor of Marketing, and Faculty Director, Program on Data Analytics at Kellogg. They discussed the evolving role of data analytics in business, as well as how leaders can harness its power to effect change in their organizations.

Leading successfully when you aren't the expert
  • Every manager should have basic analytics thinking skills, but leaders who may not be technical experts can benefit from appointing an “analytics translator.” This integral role works hand-in-hand with data scientists, educating the broader team about what analytics can achieve.
Letting intuition take over
  • Intuition and analytics complement each other, working in tandem to uncover insights about consumers and the world around them.


Data analytics beyond marketing
  • Leaders can use data analytics streamline operations and maximize efficiency within organizations.

The global buzz around data analytics
  • Data analytics is a global issue, with consumer privacy being a hot issue in European markets.

Building your data analytics toolbox
  • Leaders who want to learn about data science can find a growing number of resources directly from the experts, from books to executive education programs.