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News & Events

Kellogg's new Digital Marketing and Commerce course was developed in partnership with Target, SapientNitro, IBM and Millward Brown.

Digital Marketing and Commerce

The real-world classroom

Industry experts and real online customers help teach a new ecommerce course


10/16/2013 - Kellogg’s curriculum evolves with the marketplace. And in the case of the new Digital Marketing and Commerce course, students are keeping pace real-time.

In this class, students create online stores with enterprise ecommerce software, sell real products and cull hard data from actual customers. Throughout the process, they receive guidance from faculty and senior practitioners from firms such as Target, OfficeMax, Google, IBM, Walgreens and Sears.

The course, developed in partnership with Target, SapientNitro, IBM and Millward Brown, made experiential learning the core component. Watch to learn more about how this course challenges and prepares students.



On the heels of a successful launch in the Full-Time Program last spring, professors and corporate partners behind the Digital Marketing and Commerce course are readying to introduce similar versions for Part-Time students and Executive Education participants.

“In this fast-changing digital era, organizations look for leaders that have experience in navigating and applying the concepts this course teaches,” Professor Rick Wilson, Clinical Associate Professor of Marketing.

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