Kellogg News

Renowned leader of social impact at Kellogg helped develop program

In just over four years, Kellogg's new lakefront home in Evanston has gone from long-term objective to fast-approaching reality

Three Kellogg social entrepreneurs will receive a total of $170,000 to launch and develop their startups

IDEO Partner Tom Kelley talks creativity and how to bring it into an organization

News & Events

Kellogg's Florian Zettelmeyer gave the keynote address at GE's Minds + Machines conference on Oct. 9.

Florian Zettelmeyer

Kellogg at GE

Watch Florian Zettelmeyer's keynote at GE's Minds + Machines


10/10/2013 - When GE needed an expert to discuss how industry can put the Industrial Internet to use, it turned to Kellogg's J. L. and Helen Kellogg Professor of Marketing Florian Zettelmeyer.

Sharing lessons learned from such diverse areas as analytics, trucking and ultrasound, Zettlemeyer spoke to industry leaders at GE's Minds + Machines conference on Oct. 9.

Watch Zettelmeyer's speech below: