Kellogg News

Program distinguishes rising stars whose research hints at their game-changing potential

11 new courses emerge from Kellogg’s cross-disciplinary strategic initiatives and academic departments

Employer demand coupled with distinctive student talent drove strong employment outcomes

$7.8 million will be directed toward scholarships, thought leadership and global innovation

News & Events

Kellogg's Florian Zettelmeyer gave the keynote address at GE's Minds + Machines conference on Oct. 9.

Florian Zettelmeyer

Kellogg at GE

Watch Florian Zettelmeyer's keynote at GE's Minds + Machines


10/10/2013 - When GE needed an expert to discuss how industry can put the Industrial Internet to use, it turned to Kellogg's J. L. and Helen Kellogg Professor of Marketing Florian Zettelmeyer.

Sharing lessons learned from such diverse areas as analytics, trucking and ultrasound, Zettlemeyer spoke to industry leaders at GE's Minds + Machines conference on Oct. 9.

Watch Zettelmeyer's speech below: