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Kellogg's Florian Zettelmeyer gave the keynote address at GE's Minds + Machines conference on Oct. 9.

Florian Zettelmeyer

Kellogg at GE

Watch Florian Zettelmeyer's keynote at GE's Minds + Machines

10/10/2013 - When GE needed an expert to discuss how industry can put the Industrial Internet to use, it turned to Kellogg's J. L. and Helen Kellogg Professor of Marketing Florian Zettelmeyer.

Sharing lessons learned from such diverse areas as analytics, trucking and ultrasound, Zettlemeyer spoke to industry leaders at GE's Minds + Machines conference on Oct. 9.

Watch Zettelmeyer's speech below: