Kellogg News

Driven by data, how one entrepreneur beat the odds

Professor Mike Mazzeo and an alumni panel discuss different ways companies can grow

Kellogg lecturer Andrew Razeghi’s new book gives advice on accelerating a startup's success

Incoming Global CEO talks success, mentorship and growth

Alumni from Apple, Align Technology and ServiceSource join Professor Mike Mazzeo for a talk on growth strategies

News & Events

Kellogg's Florian Zettelmeyer gave the keynote address at GE's Minds + Machines conference on Oct. 9.

Florian Zettelmeyer

Kellogg at GE

Watch Florian Zettelmeyer's keynote at GE's Minds + Machines


10/10/2013 - When GE needed an expert to discuss how industry can put the Industrial Internet to use, it turned to Kellogg's J. L. and Helen Kellogg Professor of Marketing Florian Zettelmeyer.

Sharing lessons learned from such diverse areas as analytics, trucking and ultrasound, Zettlemeyer spoke to industry leaders at GE's Minds + Machines conference on Oct. 9.

Watch Zettelmeyer's speech below: