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Gloria Guevara ’09, Mexico’s secretary of tourism, was the keynote speaker at the Kellogg IMPACT Series event in Mexico City.

Gloria Guevara ’09, Mexico’s secretary of tourism, was the keynote speaker at the Kellogg IMPACT Series event in Mexico City.

Kellogg IMPACT Series — Mexico City

Mexico Secretary of Tourism Gloria Guevara ’09 highlights plans to boost tourism in the country

By Kristina Cowan

3/29/2011 - Harnessing market forces and managing the perceptions beneath them are key to bolstering tourism in Mexico – “a country that vividly exemplifies the harsh and disparate realities of the market,” according to Kellogg Dean Sally Blount.

Blount traveled to Mexico City to meet with alumni and speak at the March 17 Kellogg IMPACT Series event, which drew 115 Kellogg alumni and friends. Keynote speaker Gloria Guevara ’09, Mexico’s secretary of tourism, spoke about the government’s plans to boost tourism in the country. Guevara has been named among the most influential women in Mexico by CNN Expansión three times since 2008.

Fernando Chico Pardo ’76, founder and president of Promecap, a financial advisory firm, welcomed the guests and introduced the dean.

Held at the Club de Empresarios Bosques, the event was the fourth in this year’s IMPACT Series. The Kellogg Alumni Club of Mexico City helped plan the event, which also featured a cocktail reception.

Only 80 of Mexico’s 2,500 counties are currently experiencing the political difficulties that receive extensive media coverage, Blount wrote in a blog post following the event. But the stories from those 80 counties are disproportionately affecting Mexico’s tourism and economy, she explained.

The Kellogg IMPACT Series is an ongoing forum on the future of business, innovation, leadership and society and is hosted in cities worldwide. Upcoming events will take place in San Francisco on May 11 and in Hong Kong on June 3.