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October 7 - 8, 2015, Allen Center, Northwestern University, Evanston, IL

About the Summit

Kellogg School of Management welcomed industry leaders for the fifth annual Kellogg Marketing Leadership Summit on October 7-8, 2015.

This year's summit theme was Cultural Transformation for Growth in the Digital Age, with a program featuring a mix of interactive sessions and panels, insights from C-suite practitioners, and previews of new research from Kellogg faculty and summit partners at Egon Zehnder and McKinsey & Company. 

Read a recap of the 2015 Summit.

Read Summit thought leadership at Kellogg Insight.

Read the AdvertistingAge article that highlights Egon Zehnder’s findings from a summit survey.


Summit partners

EgonZehnder
McKinsey&Company

Kellogg Marketing Leadership Summit Faculty:

Gregory Carpenter

Gregory Carpenter

James Farley/Booz Allen Hamilton Professor of Marketing Strategy / Director of the Center for Market Leadership / Faculty Director, Kellogg Markets and Customers Initiative (KMCI)

Gregory Carpenter joined the Kellogg faculty in 1990 after serving on the faculties of the University of California, Los Angeles; Columbia University; and the Yale School of Management. He was named James Farley/Booz Allen Hamilton Professor of Marketing Strategy in 1999, founded the Center for Market Leadership in 2004, and was elected chair of the Marketing Department in 2006, serving until 2009.

Full Bio
EgonZehnder

Eric Leininger

Clinical Associate Professor of Marketing / Associate Director, Center for Market Leadership / Associate Director of the Kellogg Markets & Customers Initiative (KMCI)

Eric Leininger joined the Kellogg School faculty full time in September, 2010, coming from McDonald's Corporation, where he was corporate senior vice president since 2004. He has been an affiliated faculty member since 1997.

With Professor Gregory Carpenter, Eric leads The Kellogg Chief Marketing Officer Program. This by-invitation-only program was the first university-based development experience for newly appointed and rising Chief Marketing Officers.

Full Bio

About the Kellogg School of Management:

The Kellogg School of Management at Northwestern University, based just outside Chicago, is a leader in global business education. Founded in 1908, Kellogg is renowned for its pioneering approach to collaborative learning, award-winning accessible faculty, a curriculum that evolves with real-world business practices and courses that emphasize global and experiential learning. Kellogg's mission is to educate, equip and inspire leaders who build strong organizations and wisely leverage the power of markets to create lasting value. Kellogg students have access to outstanding career management services and a powerful, responsive alumni network that spans the globe. The Kellogg School's academic portfolio features Full-Time and Part-Time programs, as well as an Executive MBA Program that includes the largest, most prestigious global network of partner schools in Europe, Asia, the Middle East and Canada. Kellogg also offers an extensive non-degree Executive Education Program.

About Evanston:
www.downtownevanston.org

About Chicago:
www.choosechicago.com

General inquiries:
l-vogel@kellogg.northwestern.edu

Save the Date

September 14-15, 2016

James L. Allen Center
2169 Campus Drive
Evanston, IL 60208-2800
Business Casual Attire

847.467.0547

Logistics

Registration:

To register, please follow the registration link in the invitational email you received.

Registration assistance:
kmls@kellogg.northwestern.edu

Hotel Accommodations:

If you would like to reserve a hotel room, please email us at: KMLS@KELLOGG.NORTHWESTERN.EDU

Directions:

Once you are on campus, follow the posted signs for the Kellogg Marketing Leadership Summit. Please note there is construction onsite.

Registration assistance:
Driving Directions
Taxi and Limo services

Summit Check-In:

Once you are on campus, follow the signs in the main lobby of the Allen Center to check-in with us. We will have a packet for you with all the materials you need for the conference.

Program:

October 7, 2015
3 p.m. - 8 p.m.
October 8, 2015
8:30 a.m. - 5:30 p.m.

FULL PROGRAM


Featuring:

  • Tanguy Catlin, McKinsey & Company
  • Rory Finlay, Egon Zehnder
  • Farhad Manjoo, The New York Times
  • Dick Patton, Egon Zehnder
  • Jim Stengel, formerly Procter & Gamble