Eric Leininger
Eric Leininger

MARKETING
Clinical Associate Professor of Marketing
Associate Director, Center for Market Leadership
Associate Director of the Kellogg Markets & Customers Initiative (KMCI)

Print Overview

Eric Leininger joined the Kellogg School faculty full time in September, 2010, coming from McDonald’s Corporation, where he was corporate senior vice president since 2004. He has been an affiliated faculty member since 1997.

With Professor Gregory Carpenter, Eric leads The Kellogg Chief Marketing Officer Program. This by-invitation-only program was the first university-based development experience for newly appointed and rising Chief Marketing Officers. The program has attracted attendees from leading organizations, including Cisco, FedEx, General Motors, Hyatt, IBM, John Deere, Kimberly-Clark, Mattel, SAP, and The Cleveland Clinic. Eric and Professor Carpenter also lead Kellogg’s annual Marketing Leadership Summit in partnership with McKinsey and Egon Zehnder.

His MBA teaching has included Global Marketing, Marketing of New Products and Services, and Global Initiatives in Management-China. Eric is a regular contributor to Kellogg’s executive programs, such as “Kellogg on Branding.” He also leads custom executive education programs for a diverse group of companies, including Abbott Labs, Abbvie, and U.S. Cellular.

Eric was a member of McDonald’s Senior Leadership Team, comprised of the business unit leaders and the global, C-suite functional leaders. His primary responsibility was consumer and business insights; additionally, he was the executive sponsor for McDonald’s marketing training.
Jim Skinner, McDonald’s CEO from 2004-2012, said, “connecting with our customers is the essence of what we do at McDonald’s, and Eric’s leadership and innovative work were invaluable in making that happen.”

Eric joined McDonald’s from Kraft Foods, where he held a variety of marketing services and information positions for 11 years, including senior vice-president of marketing services. Prior to Kraft, Eric held leadership positions at ACNielsen and Quaker Oats.

Leading companies draw on Eric’s expertise in building leading-edge consumer insights and marketing capabilities. Recent consulting assignments include Abbvie, Kimberly-Clark, Mattel, Merck Consumer Care, Ulta, and U.S.Cellular.

Eric received his MBA from the University of Michigan, where he was elected to Beta Gamma Sigma. He also holds a MA from the University of Virginia and a BA from the University of Pennsylvania, cum laude.

Eric and Claire Leininger are the proud parents of two adult daughters.



Areas of Expertise
International Marketing
Marketing Research
Marketing Strategy/Planning/Policy
Measurement Techniques
New Product Development
Print Vita
 
Print Research
Articles
Schieffer, Robert and Eric Leininger. 2008. Customers at the Core. Marketing Management.
Leininger, Eric. 2007. Create a Culture of Insights. The Advertiser.
Cases
Hennessy, JulieEric Leininger and Evan Meagher. 2012. Global Brand Management: Best Practices and Learnings from Efforts to Build the Business “Over There”. Case 7-411-750 (KEL696).