Davis '89 shows what continuing education is all about
Davis, a "purple-blooded" alum who never stops
giving his time and energy to Kellogg
Davis '89 takes the idea of "continuing education" very seriously.
In fact, 11 years after graduation, Davis says he feels more
connected to Kellogg than ever.
to continue to give back to the institution that gave me so
much," Davis says.
that debt paid off, with interest. A self-described "purple-blooded"
alum, Davis began guest lecturing at his alma mater his first
year out of school. In 1996, Davis joined the faculty as an
adjunct professor, team-teaching with some of the school's
most distinguished alumni.
to his work at Kellogg, Davis is a managing partner at Prophet
Brand Strategy, a marketing consulting firm with offices in
Chicago, San Francisco and New York. When he's not in the
classroom, he's usually traveling the world leading marketing
seminars or guest lecturing at schools like Harvard, Columbia
or the University of Chicago.
is also an accomplished author. His marketing column appears
quarterly in Brand Week magazine, and his first book,
Brand Asset Management: Driving Profitable Growth Through
Your Brand, earned raves from some of the biggest names
in branding when it was published earlier this year. Currently
the book is one of Amazon's best-selling business titles.
message? Brand should drive every revenue-generating strategy
within an organization. To that end, companies must create
a "customer branded relationship" to ensure that every interaction
a customer has with a brand is good experience.
are so many elements in business that are out of our control,"
Davis says. "When you're able to embrace the concept of brand
asset management, you're much more likely to control your
came to Kellogg from the University of Illinois with a degree
in marketing management. In between, he spent a little over
a year at Procter and Gamble.
want to learn the basics of brand building, that's the place
to spend some time." Davis says. "It's almost like a university."
Davis looked to Kellogg to round out his marketing. Following
graduation, he spent 12 years at Kuczmarski & Associates,
Inc. helping companies drive growth through branding. His
experience there would form the underpinnings of his book.
marketing guru David Aaker asked him to open Prophet's Chicago
office. Davis jumped at the chance.
Aaker put marketing on the map." Davis says. "The opportunity
to work with him in an organization that was growing by leaps
and bounds and competing both in branding and in the digital
space was perfect for me."
of Davis' interests, it's teaching -- in any forum -- that
is his true passion, and he returns to Kellogg frequently
to teach as an adjunct professor. For the third year in a
row, Davis has earned high marks from students.
enjoy sharing what I know with others and having a good exchange
with students in all of these different settings."
likes most about teaching at Kellogg is the opportunity to
continue his own marketing education. He says he can test
some of his hypotheses in the classroom, as well as develop
new ones based on student-instructor discussion.
it comes down to it, there's no better place to talk about
marketing that at the number one marketing school in the country."