2016 Kellogg Marketing Leadership Summit
James L. Allen Center
Agility – The Key to Unlocking Growth
Wednesday, September 14
3:00 p.m. – 5:00 p.m.
We invite 2013-2016 CMO Program Alumni to:
Kellogg Chief Marketing Officer Program Alumni Event
Room 140
Leading with Political Capital
William Ocasio, John L. and Helen Kellogg Professor of Management & Organizations, Kellogg School of Management
Marketing Leadership Summit Begins
6:00 p.m. – 7:00 p.m.
Welcome Reception
Front Lobby
7:00 p.m. – 8:30 p.m.
Dinner
Atrium
Welcome:
Gregory Carpenter
James Farley/Booz Allen Hamilton Professor of Marketing Strategy;
Director, Center for Market Leadership;
Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management
Dinner Speaker:
Bernard Banks ‘08
Associate Dean for Leadership Development Clinical Professor of Management, Kellogg School of Management; Former Department Head for Behavioral Sciences and Leadership, West Point
8:30 p.m. – 10:00 p.m.
Exploring Champagne
Room 153
Xavier Barlier
Senior VP Marketing and Communication, Maisons, Marques and Domaines
Karen MacNeil
Recipient of the James Beard Foundation Award and best-selling author of The Wine Bible
Thursday, September 15
8:30 a.m. – 10:30 a.m.
Morning Session
Room 164
Welcome:
Gregory Carpenter
James Farley/Booz Allen Hamilton Professor of Marketing Strategy;
Director, Center for Market Leadership;
Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management
The Journey to Agility
Mohan Sawhney
McCormick Foundation Chair of Technology Clinical Professor of Marketing, Director of the Center for Research in Technology & Innovation, Kellogg School of Management
Leading an Agile Organization
Amanda Roberts, Egon Zehnder
Kristi Maynor, Egon Zehnder
Cynthia Soledad, Egon Zehnder
10:30 a.m. – 11:00 a.m.
Networking Break
North Lobby
11:00 a.m. – 12:00 p.m.
Leading Marketing Agility: Challenges and Success Stories
Room 164
MODERATOR:
Betsy Holden, Senior Advisor, McKinsey & Company
PANEL:
Buell Duncan, Vice President, IBM
Barbara Martin Coppola, Chief Marketing Officer, GrubHub
Thomas O’Toole, CMO United Airlines, President, United Mileage Plus
Amy Weisenbach, VP Marketing, Wilson Sporting Goods Co.
12:00 p.m. – 1:00 p.m.
Lunch
Atrium
1:00 p.m. – 2:30 p.m.
Afternoon Session
Room 164
Agile Marketing Operating Models
Jason Heller, Global Lead, Digital Marketing Operations, McKinsey and Company
Executive Agility: A Conversation with Leslie Ferraro
Leslie Ferraro, Former Co-Chair, Disney Consumer Products and
Interactive Media and President, Disney Consumer Products,
The Walt Disney Company
Dick Patton, Head, Global Consumer Practice; Co-Head, Marketing
Officer Practice, Egon Zehnder
Cynthia Soledad, Consultant — CMO Practice, Egon Zehnder
2:30 p.m. - 2:45 p.m.
Afternoon Break
North Lobby
2:45 p.m. - 4:30 p.m.
Afternoon Session
Room 164
Intel: Agility Inside, Amazing Experiences Outside
Steve Fund Chief Marketing Officer, Intel
The Next Five Years of Media Agility
Sebastian Tomich, Senior Vice President, Advertising and Innovation, The New York Times
CLOSING REMARKS:
Gregory Carpenter
James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management
4:30 p.m. – 5:30 p.m.
Closing Reception
North Lobby
