October 7 - 8, 2015, Allen Center, Northwestern University, Evanston, IL
2015 Kellogg Marketing Leadership Summit
Wednesday, October 7
3:00 to 5:00 p.m.
Kellogg Chief Marketing Officer Program Alumni Event
Leading with Vision and Purpose: What’s Your Story?
Room 222
Michelle Buck, Clinical Professor of Management & Organizations, Kellogg School of Management
(CMOP Alumni only)
6:00-7:00 p.m.
Welcome Reception
Front Lobby
7:00-8:30 p.m.
Dinner
Atrium
WELCOME:
Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership;
Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management
DEAN’S REMARKS:
Sally Blount, Dean; Michael L. Nemmers Professor of Management & Organizations, Kellogg School of Management
KEYNOTE:
Young Bloods & Gray Heads:
Why Start-Ups and Centurions Need Each Other
Jim Stengel, President/CEO, The Jim Stengel Company; Former Global Marketing Officer, Procter & Gamble
8:30-11:00 p.m.
Evening Cocktails
Second Floor, North End

Thursday, October 8
7:30-8:35 a.m.
Continental Breakfast
North Lobby
8:30-8:45 a.m.
Welcome
Room 164
Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership;
Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management
8:45-9:30 a.m.
Driving Growth: Innovation, Value Chain, Transformation
Room 164
Eric Anderson, Hartmarx Professor of Marketing; Director, Center for Global Marketing Practice, Kellogg School of Management
9:30-10:30 a.m.
Culture Matters
Room 164
Rory Finlay, Head, U.S. Consumer Practice; Co-Head, Marketing Officer Practice, Egon Zehnder
Dick Patton, Head, Global Consumer Practice; Co-Head, Marketing Officer Practice, Egon Zehnder
10:30-11:00 a.m.
Networking Break
North Lobby
11:00 a.m.-12 p.m.
New York Times Chief Marketing Officer Panel
Room 164
MODERATOR:
Farhad Manjoo, Technology Columnist, The New York Times
PANELISTS:
Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson
Mukul Deoras, Chief Marketing Officer, Colgate-Palmolive Company
Matt Simpson, Vice President, Marketing and Communications; Chief Marketing Officer, Museum of Science of Industry
Letha Steffey, Vice President, Studio Partnerships, Film Programming, AMC Theatres
12:00-1:00 p.m.
Lunch
Atrium
1:00-2:30 p.m.
Culture as Multiplier
Room 164
Tanguy Catlin, Principal, McKinsey Digital Quotient Initiative, McKinsey & Company
2:30-2:45 p.m.
Afternoon Break
North Lobby
2:45-3:30 p.m.
Growing Culture at Chobani
Room 164
Peter McGuiness, Chief Marketing and Brand Officer, Chobani
3:30-4:15 p.m.
CEO & CHRO Perspective: Building a Culture for Growth at ULTA
Room 164
Mary Dillon, Chief Executive Officer, ULTA Beauty
Jeff Childs, Chief Human Resource Officer, ULTA Beauty
4:15-4:30 p.m.
Closing Comments
Room 164
Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management
4:30-5:30 p.m.
Reception
North Lobby
