September 25 - 26, 2013, Allen Center, Northwestern University, Evanston, IL

2013 Kellogg Marketing Leadership Summit

Moran Cerf

Kellogg School of Management
"The Promise and Perils of Neuromarketing"

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Gregory Carpenter

Kellogg School of Management
"Resurgence: Four Stages of Market-Focused Reinvention"

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Eduardo Conrado

Motorola Solutions
"The New MIT"

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Rory Finlay & Dick Patton

Egon Zehnder
"CMO Redefined"

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John Kennedy

IBM Global Business Services
"Maintaining Success"

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Robert Knight, MD

University of California, Berkeley
Nielsen NeuroFocus
"New Approaches to Customer Focus: Neuroscience"

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Dara Krueger

Cleveland Clinic Health Systemt

Watch video: "Empathy: The Human Connection to Patient Care"

Eric Leininger

Kellogg School of Management
"Welcome"

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H. John Livingston

McKinsey & Company
"From CMO to CEO - Future of operating a customer focused organization"

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Graham Mudd

Head of Measurement Market Development, Facebook

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Harit Talwar

Discover
"Turning Headwinds into Tailwinds through Customer Focus"

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