Club and Network News

Alumni Club of Chicago-West

The Kellogg Alumni Club of Chicago-West hosted the 22nd annual Kellogg Super Bowl Ad Review on February 10. Featuring Timothy Calkins, clinical professor of marketing and associate chair of the Marketing Department, the popular event brought together 250 attendees for an interactive presentation at the Drake Oak Brook, Autograph Collection. Calkins applied the strategic ADPLAN framework to evaluate an ad’s ability to build its brand against six critical criteria: attention, distinction, positioning, linkage, amplification and net equity.

He discussed the ads, the trends and what makes a successful Super Bowl spot. Attendees used their phones to vote on each of the commercials presented, and a lively discussion followed each ad after the audience results were presented. The event was sponsored by Republic Bank.

Alumni Club of South Florida

The Kellogg Alumni Club of South Florida has undergone a full organizational refresh, anchored by new leadership and a refined strategic direction. Under President Rebeca de Ojeda ’14 MBA (photographed below), the club is strengthening its overall management and long-term vision. Vice President Caitlin Marino ’23 MBA is leading the student-to-alumni transition in close partnership with campus leadership, and Director of Finance Andrés Gutierrez ’25 MBA oversees financial operations. This reset focuses on delivering greater impact to the alumni community through a more intentional mix of programming — balancing professional development with social connection.

The club is prioritizing high-quality, in-person experiences across the Tri-County area, deepening collaboration with Kellogg interest groups and partnering with Miami Campus staff to reengage alumni on campus. As of March, four new board members have joined — Anisa Chowdhury ’25 MBA, Guillermo Rodriguez ’22 MBA, Juan José Huaman ’25 MBA and Drew Panahi ’02 MBA — to expand communication and programming efforts, while former president Felipe Conill ’16 MBA continues to support in an advisory capacity.

Women@EMBA

Kellogg Women@EMBA gathered at the Wintrust Lakefront Faceoff to watch the Chicago Stars FC soccer team compete against the Orlando Pride. The Stars had a thrilling 5-2 victory in front of more than 10,000 fans, following a pregame tailgate hosted by Kellogg Women@EMBA and Kay Bradley MBA ’14, chief marketing officer of the Chicago Stars FC.

Alumni Club of Dallas-Fort Worth

The Kellogg Alumni Club of Dallas-Fort Worth showcases the power of connection, with over 4,000 alumni engaged in leadership, career development and lifelong learning. The club was recently featured on News + Stories, featuring several active alumni, including Michelle Rider ’93 MBA, John Parolisi ’91 MBA, Mark N. Howard ’98 MBA ’02 MBA, Paul R. Johnson ’14 MBA and Jeff King ’23 cKSM.

Alumni Club of Seattle

The Kellogg Alumni Club of Seattle enjoyed dinner at the Columbia Tower Club. The event fostered meaningful connections and strengthened the local alumni network.