Kellogg World Alumni Magazine, Winter 2002Kellogg School of Management
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  Jeanne Brett


Jeanne Brett, the DeWitt W. Buchanan Jr. Distinguished Professor of Dispute Resolution and Organizations and director of the Dispute Resolution Center, won the 2002 International Association for Conflict Management’s Best Book Award for Negotiating Globally.

Adjunct Assistant Professor of Marketing Scott Davis has published Building the Brand-Driven Business. His previous book, Brand Asset Management, is now in its fourth printing.

Shane Greenstein, the Elinor and H. Wendell Hobbs Distinguished Professor of Management and Strategy, is editor of Communications Policy and Information Technology: Promises, Problems, Prospects, with Lorrie Cranor.

Michael Ludwig Nemmers Distinguished Professor of Strategy and Organizations Ranjay Gulati and M. Higgins have published “When Do Ties Matter? A Contingent Model of the Implications of Interorganizational Partnerships for IPO and Post-IPO Success” in the Strategic Management Journal. Gulati also has published “The Barista Principle: Starbucks and the Rise of Relational Capital” in the August 2002 issue of Strategy and Business (S. Huffman and G. Neilson, co-authors). Gulati and Lihua Wang authored “Size of the Pie and Share of the Pie: Implications of Structural Embeddedness for Value Creation and Value Appropriation in Joint Ventures,” to be published in Research in the Sociology of Organizations. Gulati also is incoming president of the Business Policy and Strategy Division at the Academy of Management.

Robert Korajczyk  
Prof. Robert Korajczyk  

Robert Korajczyk, the Harry G. Guthmann Distinguished Professor of Finance, has published “Predicting Equity Liquidity,” with William Breen, Kellogg emeritus professor of finance, and Laurie Simon Hodrick of Columbia University. The article was published in Management Science (vol. 48, April 2002). Korajczyk also has published “Capital Structure Choice: Macroeconomic Conditions and Financial Constraints” (Amnon Levy, co-author). The article is forthcoming in the Journal of Financial Economics. Korajczyk published the Introduction to the Review of Financial Studies Conference on Market Frictions and Behavioral Finance (John Heaton, co-author) in Review of Financial Studies (vol. 15, 2002).

Philip Kotler, the SC Johnson & Son Distinguished Professor of International Marketing, has published three books this year, all new editions. They are: Marketing Management, 11th ed.; Social Marketing: Improving the Quality of Life (Eduardo Roberto and Nancy Lee, co-authors), 2nd ed.; and Marketing Professional Services, 2nd ed.

R. Mark McCareins, adjunct professor of antitrust and business law, was a featured speaker at the University of Minnesota Law School September symposium on global competition. He also spoke about developments in intellectual property litigation at the American Forest Paper Association’s annual meeting in September.

Erwin Plein Nemmers Distinguished Professor of Finance Robert McDonald was appointed editor of the Review of Financial Studies in July. McDonald also won the Best Symposium Paper Award at the annual meeting of the European Finance Association for his paper, “The Tax (Dis)Advantage of a Firm Issuing Options on its Own Stock.” He also has published Derivatives Markets.

John L. and Helen Kellogg Distinguished Professor of Management and Organizations William Ocasio was this year’s recipient of the Trailblazer Award from the PhD Project Minority Students in Management.

Steven Rogers, the Gordon and Llura Gund Family Professor of Entrepreneurship, has published a new text titled The Entrepreneur’s Guide to Finance & Business: Wealth Creation Techniques for Growing a Business.

Marc J. Ventresca, assistant professor of management and organizations, is editor of Constructing Markets and Industries: Social, Political, and Institutional Mechanisms with Joseph Porac. Ventresca also was invited to join the editorial boards of Academy of Management Review and the Journal of International Business Research.

©2002 Kellogg School of Management, Northwestern University