Prof. Edward Zajac was keynote speaker for the Kellogg Alumni club of Frankfurt's spring convention. From left, Eugene Kamarasy '86, Zajac and Rudiger Holzammer '88.

Germany — Frankfurt

On April 28, the Kellogg Alumni Club of Frankfurt organized the spring 2003 convention in Frankfurt/Main, inviting Kellogg Professor Edward Zajac as keynote speaker, with The Boston Consulting Group as host. Professor Zajac presented the fascinating topic, "Have German Firms Adopted a Shareholder Value Orientation?", predicting the specific path of a diffusing ideology. In addition, Dr. Fechtel, manager of BCGís corporate development practice, introduced a methodology to create value in multibusiness companies.

Both presentations initiated a lively discussion among the speakers and the audience, which consisted of a mix of Kellogg MBAs, WHU-Kellogg EMBAs and BCG consultants. After the formal event, The Boston Consulting Group invited the alumni to a reception in their fashionable new office building. Professional discussions and networking continued until long after midnight.