Kellogg World Alumni Magazine Spring 2007Kellogg School of Management
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Experiential learning

Leading entrepreneurs bring insights to Kellogg series

Most entrepreneurs will agree that success can occur in unlikely places. Paul Orfalea found it in a converted hamburger stand at the University of California at Santa Barbara almost 40 years ago. With a basic copy machine and a supply of notebooks and pens, he satisfied an unmet demand for duplication services among area students. Still a student himself, Orfalea called his copy stand Kinko's.

"A good businessperson sees what's not there," he said during his April 19 visit to Kellogg. "As an entrepreneur you need to use your observation skills and know that this is what is artistic about business."

The Kellogg School's Entrepreneurship and Innovation Program invites leaders such as Orfalea to campus through the Distinguished Entrepreneur Speaker Series. Founded in 2004, the series puts students face to face with successful entrepreneurs whose insights complement the lessons of the Kellogg classroom.

Speakers in the series, which is supported by the Larry and Carol Levy Institute for Entrepreneurial Practice, discuss their challenges and rewards. Recent guests have included Orbitz founding CEO Jeff Katz; Ben & Jerry's Co-Founder Jerry Greenfield; NFL Hall of Fame running back Gale Sayers; Travelocity CEO Michelle Peluso, CDW Founder Michael Krasny; and Gund Investments CEO Gordon Gund.

"One of the things you know as an entrepreneur is you never stop learning," says Jim Reynolds '82, CEO of Loop Capital Markets, and speaker series sponsor. "You develop an insatiable desire to hear other entrepreneurs and hear their stories."

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