Kellogg World Alumni Magazine, Spring 2003Kellogg School of Management
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Alumni club leaders, Kellogg, build better connections
Executive Education evolves to meet market demand
MBA Update stays strong
Kellogg Exec Ed tours Europe
Knowledge Emporium opens
Leadership lecture series notches another success
ESPN CFO talks strategy
Student conferences keep delivering excellence
Development's new face
How the best gets better—curriculum update
Address Update
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  Christine Driessen with students
© Nathan Mandell
ESPN CFO talks strategy

Christine Driessen, chief financial officer of ESPN Inc. (pictured center with TMP students Teri Lenth, left, and Trang Tran), presented her leadership and management insights to students from The Managers' Program (TMP) at the Kellogg School in February. With six domestic networks reaching more than 87 million U.S. homes, ESPN is the country's leading cable sports broadcaster. Driessen discussed how ESPN is using technology, focus groups and new programming (stay tuned for ESPN-produced reality television) to maintain its dominant position. She said ESPN dissects each minute of its flagship program "SportsCenter" to determine what appeals to viewers. TMP's Women's Business Association sponsored Driessen's discussion at 340 E. Superior on the Kellogg School's Chicago campus.

©2002 Kellogg School of Management, Northwestern University