Kellogg World Alumni Magazine, Spring 2002Kellogg School of Management
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Left to right: Dean Jain celebrates with Scott and Margee Filstrup and Northwestern Provost Larry Dumas at the naming of the Filstrup Quiet Study Lounge in the Jacobs Center.

Development Update
Kellogg corporate partners lend support

Kellogg’s corporate partners are important to the overall success of the school. Their financial participation provides significant resources for the school and a wide variety of student activities.

Kellogg’s Corporate Affiliates Program recognizes those corporations that give $5,000 or more annually to the school. Each year, more than 150 companies choose to be involved in the Affiliates Program.

As Corporate Affiliates, these corporate partners have the opportunity to interact with Kellogg’s world-class faculty and outstanding students as speakers in class, panelists and keynote speakers for student conferences, participants in case studies and research initiatives and many other ways. Their financial support can be seen in scholarships provided to deserving Kellogg School students such as the Alberto Culver Scholarship, which provides financial assistance to female students at Kellogg. We also invite corporations to sponsor the student-run conferences.

For example, more than 10 companies annually support the Black Management Association conference, which draws students, alumni and prospective students together for a weekend of activity. Additionally, corporate support remains integral to the activities of our academic research centers including the Center for Research in Technology and Innovation, which is receiving significant support from Motorola this year.

As Dean Dipak C. Jain states, “The partnership Kellogg enjoys with the various corporations is essential to the advancement of our goals.”

Annual fund builds Kellogg brand
Over the past 10 years, alumni participation in the Kellogg Annual Fund has improved greatly. However, while Kellogg’s participation rates have steadily climbed, the school still trails the other top business schools in the annual fund participation rankings. This year, we hope to cross the 30 percent marker and close the gap on our competition.

One initiative we have established to increased alumni participation in the annual fund is emphasizing the importance of reunion giving. Committees have been assembled for each reunion class to help coordinate reunion events, encourage attendance and improve reunion giving. This May 3-5, the following classes will be heading back to Evanston to partake in reunion activities: 1942, 1952, 1962, 1972, 1977 1982, 1987, 1992, 1997, 2001. In looking ahead to the 2003 reunion, please contact Julie Trautwein in the development office at 847.467.6386 or by e-mail at j-trautwein@ if you would like to be part of your reunion committee.

In addition to increasing reunion activities, we are also using Phon-A-Thons to help boost annual giving participation. Our goal is to reach all alumni this year to update contact information, answer questions about Kellogg and encourage annual fund giving. So far, the results and feedback have been tremendous.

The final initiative to improve participation will launch this spring. We hope to provide Kellogg alumni with a secure online giving page, which will make giving to the annual fund easy for international and Internet-savvy alumni.

We hope you will consider joining your classmates by making a contribution to the Kellogg Annual Fund today. Please contact Malia Huff at 847.467.7142 with any questions related to this initiative.

©2002 Kellogg School of Management, Northwestern University