Advanced Marketing Management
Leading the Digital Enterprise
As digital marketing becomes the new normal and best practices evolve at an unprecedented pace, today’s organizations must work innovatively, strategically, and tirelessly to stay on the leading edge. Marketing executives must continually evaluate new opportunities, identify priorities and communicate their vision and results across the organization.
In forward-looking marketing-driven companies, rising mid-career executives face the greatest challenge: leading a younger generation of digital natives while reporting to a well-informed C-suite with high expectations for marketing management.
Designed by senior members of Kellogg’s renowned marketing faculty and former CMOs of leading corporations, the program builds participants’ understanding of the fast-evolving marketing environment and digital capabilities. Upon completing this program, you will be equipped to translate high-level aspirations into tangible marketing initiatives — and lead those initiatives successfully.
Faculty Coaching Sessions
- During the program, all participants will have the opportunity to schedule one-on-one discussion time with faculty
- Office hours are the perfect opportunity for participants to raise specific questions about how program learning and content may apply to their organizations and responsibilities
Upcoming Sessions
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June 24 - 28, 2024 Start: June 24 at 8:30 AM End: June 28 at 1:00 PM LOCATION: Format: In-Person at Allen Center Click here for Executive Education's COVID-19 health and safety protocols |
$11,100 Fee includes lodging and most meals |
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November 18 - 22, 2024 Start: November 18 at 8:30 AM End: November 22 at 1:00 PM LOCATION: Format: In-Person at Allen Center Click here for Executive Education's COVID-19 health and safety protocols |
$11,100 Fee includes lodging and most meals |