COURSE #: D31

SECTION: 62 & 64

COURSE NAME: Business Strategy

INSTRUCTOR: Mazzeo

CASEPACK (YES or NO?) : YES

FIRST ASSIGNMENT: Read: Introduction in BDS Textbook and What is Strategy? by Michael Porter in casepacket.

1. TEXT -- REQUIRED

AUTHOR: Besanko, Dranove, Shanley

PUBLISHER: Wiley

TITLE: Economics of Strategy

ED./DATE: second edition

Course #: M&S D31

Section: 61, 63 & 69

Course Name: Business Strategy

Instructor: Sonia Marciano

Casepack: YES

First Assignment

Do reading for Week One (See Syllabus in Case Packet).

 

1. TEXT -- REQUIRED

Author:Besanko, Dranove, Shanley

Publisher: Wiley

Title: The Economics of Strategy

Date/Edition: 1996

2. TEXT -- OPTIONAL

Author: Daniel F. Spulber

Publisher: McGraw Hill

Title: Market Makers

Date/Edition 1998

 

 COURSE #: D31

SECTION: 65 & 67

COURSE NAME: Business Strategy

INSTRUCTOR: David Besanko

CASEPACK (YES or NO?) : YES

FIRST ASSIGNMENT: The first assignment will be posted to the course web page http://www.kellogg.northwestern.edu/faculty/besanko/htm/d31hp.html after September 7, 1999.

1. TEXT -- REQUIRED

AUTHOR: Besanko, David; David Dranove, and Mark Shanley

PUBLISHER: Wiley

TITLE: Economics of Strategy

ED./DATE: 2nd edition -- very important!!

  

 COURSE #: D31

SECTION: 66 & 68

COURSE NAME: Business Strategy

INSTRUCTOR: Anne Gron

CASEPACK (YES or NO?) : YES

FIRST ASSIGNMENT: Please read the material included in the case packet for the first assignment. Additional instructions will be available on the course web page after September 7. The first assignment can be found on the course homepage which is at: http://www.kellogg.northwestern.edu/faculty/gron/ftp/d31hp.htm

1. TEXT -- REQUIRED

AUTHOR: Besanko, David; David Dranove, and Mark Shanley

PUBLISHER: Wiley

TITLE: Economics of Strategy

ED./DATE: second edition

 

DEPT. 0112

QUARTER: Fall

YEAR: 99

COURSE #:

D50

SECTION:

61

COURSE NAME:

Strategic Management In Nonmarket Environments

INSTRUCTOR: Don Haider

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT:

 

1st Class - Introduction to the Nonmarket Environment

The reason for this session illustrates the types of issues to be considered in the course and presents approaches for organizing analysis of the nonmarket environment. The case is set at the time the issue of higher fuel economy standards entered a new phase and provides a specific issue for identifying generic components of the nonmarket environment. Future sessions will examine these components in more detail with an increasing emphasis on the development of analytic concepts and the formulation of nonmarket strategies.

 

Reading: Baron, Business and Its Environment (BIE)

Case: CAFÉ STANDARDS 1990, BIE 221-228

 

Assignment: Students with last names that begin with the letters A-L are to assume the role of Nissan. Students with last names that begin the letters M-Z are to assume the role of Ford. Each student is expected to do the following in class.

 

  1. Characterize the 4 Is for the CAFÉ standards issue.
  2. Characterize the nonmarket life cycle of this issue.
  3. State your company's objective with regard to the issue.
  4. Articulate your strategy for addressing this issue, i.e. what actions do you plan to take to accomplish your objectives.
  5. Present arguments your company should use in implementing its strategy in the political arena.
  6. Anticipate the strategy of your competitor (Nissan or Ford).
  7. Predict what will happen and why?

 

In class, I will call on one person from a Ford group and one person from a Nissan group to make a brief presentation of his or her analysis and strategy for addressing the issue of a major increase in CAFÉ standards.

1. TEXT -- Yes- Required

AUTHOR: David P. Baron

PUBLISHER: Prentice Hall, 1999

TITLE: Business and Its Environment 3nd Edition. N.J.

DATE/EDITION:

 

 

Course #: M&S D63

Section: 61

Course Name: Management of Technology

Instructor: Greenstein

Casepack: YES

First Assignment:

Please read Rosenberg, Nathan, "Uncertainty and Technology Change." Please be prepared to discuss the following questions.

1. What are the primary sources of uncertainty in the commercialization of new technology? Why are these not all resolved at the time of invention? Do all firms face the same uncertainties about the commercialization of an invention?

2. Classify uncertainties into (1) those associated with firm execution, (2) uncertainties associated with consumer preferences and (3) uncertainties associated with the behavior of other firms. List the four or five primary sources of uncertainty associated with each class. How does Rosenberg's list compare against a list you would make from your own experience?

3. Rosenberg discusses successful inventions in history. How do you think his views about the importance of uncertainty would change if he had included unsuccessful inventions in this analysis too?

4. Rosenberg discusses a wide variety of inventions in history. How do you think his views about the importance of uncertainty would change if concentrated only on modern inventions, say in electronics and biotechnology? How does Rosenberg's list compare against a list you would make from your own experience?

1. TEXT -- REQUIRED

Author: Geoffrey Moore

Publisher: Harper Business, New York

Title: Crossing the Chasm

Date/Edition:

1991 Paperback

2. TEXT -- REQUIRED

Author: Carl Shapiro & Hal Varian

Publisher: Harvard Business School Press, Cambridge, MA

Title: Information Rules

DateEdition: 1998

3. TEXT -- REQUIRED

Author: Michael Cusumano and David Yoffie

Publisher: The Free Press

Title: Competing on Internet Time, Lessons from Netscape and its Battle with Microsoft

DateEdition: 1998

 

 

D68 First Assignment & Book Order Professor Robert Neuschel

Fall Quarter 1999

 

BOOK ORDER

1. REQUIRED--Rosenbach, William E., and Robert L. Taylor, eds., Contemporary Issues in Leadership, 4th ed. Boulder CO: Westview Press, 1998
  1. REQUIRED--Neuschel, Robert P., The Servant Leader: Unleashing the Power of Your People, Vision Sports Management, Inc. April 1998

 

FIRST ASSIGNMENT

A. Introduction to Course and Setting the Perspective

• Review of Syllabus

• Discussion and questions about the Syllabus

• Examination of the art of writing and speaking

• Discussion of written reports and reading assignments

• Basis for grading and importance of class attendance

B. Questions for Class Discussion

• How do you judge an effective leader?

• What are some of the important qualities of a successful leader?

• Why has humankind had to struggle so mightily to develop effective leaders?

• Why does each generation learn anew how to lead?

C. Leadership Observations by Professor Neuschel

This will be a capsulized version of his personal thoughts on the art and science of leadership drawn from over one-half century of leadership experience including: a military career as an officer in World War II (with service under General Douglas MacArthur in the New Guinea Campaign and the invasion of the Philippines), 30 years in managing consulting as a Partner with McKinsey & Company, Inc. (serving clients on all six continents), service on five major corporate boards of directors [two currently]), Director on a major hospital board, a university trustee, and a member and chairman of two public school boards of education, and still serving after 20 years as a Professor of Corporate Governance at the Kellogg Graduate School of Management.

D. Solicit Written Suggestions from Students on Traits Important to Effective Leadership

E. Reading Assignments

Readings from The Servant Leader:

• Leadership Thoughts of the Day: No. 1, p. 1

• Introduction, p. 11

• Putting Leadership Into Perspective, Chapters 1 and 2 , p. 19 & 37

• Speaking Clearly But First Listening Well, Chapter 11, p. 107

Readings from the Case Packet:

• "The World in 2010/2020"

• Does the CEO Really Matter?

 

 

 

 

COURSE #:

M&S G26

SECTION:

81

COURSE NAME:

Dynamics of Leadership

INSTRUCTOR: Stedman Graham and Oprah Winfrey

CASEPACK (YES or NO?) : Yes

FIRST ASSIGNMENT: Complete readings for first class as described in course syllabus

1. TEXT -- REQUIRED or RECOMMENDED?: Yes

AUTHOR: Covey, Stephen R.

PUBLISHER: Fireside

TITLE: Principle - Centered Leadership

2. REQUIRED MATERIALS:

Composition book (DISTRIBUTED AT FIRST CLASS)