In the Media
Kellogg School professors share their expertise on a variety of topics, from finance and marketing to strategy and economics.
Advertising Age: “Pros and Cons: Should You Embrace Lifestyle Branding?” This June 7 article by Associate Professor of Marketing Alexander Chernev focused on the scope of brand competition when marketers use lifestyle positioning.
Agence France-Presse: “Phone-hacking Crisis Hangs Over News Corp. Board.” On Aug. 9, IBM Professor of Regulation and Competitive Practice Daniel Diermeier commented on the News Corp. phone-hacking crisis.
AOL.com: “Stay-at-Home Moms, You May Believe You Left the Workforce by Choice, But Did You?” This July 29 article featured a study on gender inequality, co-authored by Assistant Professor of Management & Organizations Nicole Stephens.
CBS (The Early Show): “‘Oprah Effect’ Keeps On Giving to Show Guests.” This May 24 article featured comments by Assistant Professor of Management & Strategy Craig Garthwaite on the longstanding impact of Oprah Winfrey’s endorsements.
Chicago Public Radio: “What American Airlines’ Major Plane Purchase Means for Boeing.” On July 20, Professor of Management & Strategy Aaron Gellman commented on American Airlines’ purchase of 200 new planes from Boeing and 260 planes from Boeing’s rival, Airbus.
The Economist: “Research into Business Travel: Must Fly?” This July 12 article featured a study co-authored by Adam Galinsky, the Morris and Alice Kaplan Professor of Ethics and Decision in Management; Daniel Diermeier, the IBM Professor of Regulation and Competitive Practice; and Victoria Medvec, the Adeline Barry Davee Professor of Management & Organizations. The study examines how communication channels affect negotiation outcomes.
Financial Times: This Oct. 10 opinion piece by Dean Sally Blount ’92 explores how the short-term horizon that threatens business is also threatening to infect higher education. Blount writes about how business schools must buck this trend.
Financial Times: “Why There Will Never Be Another Da Vinci.” This July 9 article highlighted research by Associate Professor of Management & Strategy Benjamin Jones that examines the relationship between age and creativity and the role of collaboration in innovation.
The New York Times: “Public Unions Take On Boss to Win Big Pensions.” This June 22 article profiled a study co-authored by Associate Professor of Finance Joshua Rauh. The study calculates the increases in U.S. state and local pension contributions required to achieve full funding during the next 30 years.
Poets & Quants: “Kellogg Dean Sally Blount’s Brave New Strategy.” In this Aug. 25 article, Dean Sally Blount ’92 talked about the Kellogg School’s new brand positioning, plans for a new building and the student experience.
Reuters: “Americans Still Think Raising Debt Ceiling a Dodgy Idea.” This July 20 article highlighted the Financial Trust Index, a measurement tool co-created by Professor of Finance Paola Sapienza.