© Nathan Mandell
Yoo, vice president of corporate philanthropy at Cisco
Systems, delivers a keynote address at the 2004 Innovating
Social Change Conference.
business models on display at annual Kellogg School social
Deborah Leigh Wood
Social Change Conference 2004, held Oct. 6 at the James
L. Allen Center, demonstrated how a world of good can be created
from one that’s suffered environmental and ethical damage.
“Responsible Business as a Global Strategy,” the
event featured leaders from the for-profit, nonprofit and
public sectors, who highlighted the challenges confronting
the world and the efforts of those in the business community
working to solve those challenges. The conference was coordinated
for the sixth consecutive year by the Kellogg School’s
for a theme we believe is not only timely, but widely applicable
to a variety of constituencies,” said Ann Goggins Gregory
’05, conference chair of the Social Impact Club. “We
were thrilled with the record-breaking attendance, particularly
from students, and look forward to using our momentum to promote
civic leadership more broadly both within and outside the
Tae Yoo, vice
president of corporate philanthropy for Cisco Systems, delivered
the opening keynote address. Richard Caines, market development
group for International Finance Corp.’s environmental
and social development department, provided the closing keynote.
on progress in corporate responsibility regarding the environment,
sustainability, fair labor practices and the AIDS crisis.
Attendees learned about the John G. Shedd Aquarium’s
four-year-old program to encourage consumers to choose sustainably
fished seafood when shopping or dining out. Called Right Bite,
the Chicago aquarium program hopes to discourage harmful overfishing.
addressed other advances such as those of Bon Appetit, an
onsite restaurant company that supplies food service management
to corporations, universities and museums by using a “farm-to-fork”
approach: The company purchases pesticide- and hormone-free
produce within 150 miles of its cafes. Members of the Green
Hotels Association contribute to conservation efforts by using
low-flow showerheads, and soap and lotion dispensers instead
of plastic bottles, among other measures.
Three years ago,
Nike created a new mission statement that includes providing
education and micro-enterprise opportunities to improve the
lives of impoverished families. For example, the company helped
a group of women in Jakarta, Indonesia, start a plastic recycling
The Worker Rights
Consortium, a nonprofit organization of college and university
administrations, students and labor rights experts, helps
build supply chains that employ fair labor practices.
Coca Cola, Abbott
Laboratories and the MAC cosmetics company showed that corporate
responsibility can be a driving force in helping stem the
worldwide AIDS epidemic through education, healthcare, social
service, advertising and consumer promotional programs.
these encouraging examples, conference panelists conceded
that corporate responsibility is practiced by relatively few