© Nathan Mandell
Jeffrey B. Swartz, president and CEO of
The Timberland Co., during his keynote speech
conference highlights social change, corporate partnerships
Center for Nonprofit Management hosted its 3rd annual conference
on May 2 at the James L. Allen Center. "Innovating Social
Change" brought together dynamic keynote speakers and
panelists to explore how business principles and nonprofit
practice intersect. Said Donald Haider, professor of public
management and director of the school's nonprofit center,
"With increased demands on nonprofit organizations to
demonstrate accountability and efficiency, 'Innovating Social
Change' has been designed to highlight the application of
cutting edge business practices to the nonprofit sector."
B. Swartz, president and CEO of The Timberland Co., began
the conference with a motivational keynote that assessed his
company's success in meeting its social goals while remaining
competitive. "Timberland has people who come to work
and believe that their job is about more than just clothes;
it's about making a difference," said Swartz. "It's
past due for us to have this conversation. The hungry have
not vanished from the land, and the weak are still among us,"
of the $1.09 billion footwear, apparel and accessories brand
also reflected on the origin of his company, founded by his
grandfather, saying, "These were passionate people who
believed that businesses should do well [financially] by doing
John McCarter presented a keynote detailing the social good
advanced by Chicago's Field Museum, where he serves as president
and CEO. McCarter outlined the "enormous leadership similarities"
between for-profit and nonprofit organizations. He also described
the museum's many conservatory initiatives.
final keynote was offered by Ginna Zinke '90, a social entrepreneur
and co-founder of Sustainable Leaders.com, a consulting practice
that builds alliances between corporations and nonprofits.