© Nathan Mandell
Marketing Conference keynote speaker Kevin Kessinger
shares his insights about the credit card industry.
Meeting of the minds
assess turbulent times
the Kellogg Schools student-run conferences bring together
some of the best minds in academia and the business world
to explore issues confronting managers today. This year, whether
considering marketing, technology or investment strategy,
the conferences focused on a common theme: the impact of the
2001 economic downturn.
19-20, the Digital Frontiers Conference (DFC) celebrated its
eighth anniversary, with some 600 students, faculty and business
leaders convening to discuss recent trends in the IT sector.
Keynote speakers included Tom Siebel, CEO of Siebel Systems;
Peter Thiel, CEO of PayPal; and Brian Ferguson, chairman and
CEO of Eastman Chemical Co.
manager Josh Holmstrom 02 said organizers of the conference,
whose theme was Transcending the New Economy,
broadened the events appeal by showcasing technologys
impact on a variety of industries, both in the New and Old
tried to change the focus of the conference to make it less
technical and instead provide a stronger general management
perspective about technology and its impact on a bunch of
businesses, Holmstrom said.
discussions considered nanotechnology, online auctions, cutting-edge
media and last years turbulent market.
|© Nathan Mandell
Tom Siebel, far right, CEO of Siebel Systems, interacts
with Kellogg students after his DFC keynote.
keynote, Tom Siebel emphasized the rapid change in the IT
sector and advised people to keep the market downturn in perspective,
saying that 20 years from now well look back and
see that we were at the beginning of the greatest economic
expansion in history. He also stressed the importance
of ethical behavior and chastised corporate leaders whose
misplaced values put shareholder concerns before
all other interests. Siebel advised students to pay more attention
to organizational behavior. If you can recruit, train
and keep the best people, you will win every time, he
annual Kellogg School Marketing Conference emphasized the
ways marketers have reexamined their strategies in the decline
of the e-commerce space. Panel discussions at the Jan. 30
event ranged from finding the right marketing career to building
brand loyalty. Keynote speaker Kevin Kessinger, COO of Citi
Cards North America, discussed the challenges of developing
his business, which now claims 93 million customers. Strategies
for growing this base include maintaining high levels of service
and focusing on product development and innovative pricing,
Feb. 20 Kellogg Private Equity Conference, panels included
a discussion of global investment strategy and late-stage
investing. Keynote speaker Avy Stein, co-founder and managing
partner of Willis Stern & Partners, provided an overview
of recent activity in the private equity space. He advised
investors to know their exit strategy before their entrance,
and said that private equity managers need to think through
risks more strategically.
Center holds inaugural conference
Jan. 25, Donald P. Jacobs, dean emeritus and director of the
Zell Center for Risk Research, opened the centers inaugural
conference, titled Risk Perceptions and Capital Markets.
Nearly 90 participants from U.S. and international academic
institutions attended, presenting papers in the fields of
economics, finance and psychology. These materials are available
at the Zell Center