Kotler ranked among world's most influential gurus
Kotler, S.C. Johnson & Son Distinguished Professor of International
Marketing, was named one of the most influential marketing
gurus by Suntop Media, a media content, concepts and consulting
ranked 10th in the "Thinkers 50 Survey," which aimed
to establish the visionaries who had the greatest influence
on management from the boardroom to the shop floor. Others
named in the January survey included South African statesman
Nelson Mandela, Chairman of the Federal Reserve Alan Greenspan,
and Microsoft founder Bill Gates. Topping the list was management
consultant Peter Drucker.
compiled its list through an international e-mail survey,
which had over 400 respondents. The deliberations of an expert
panel then ranked top business figures in 10 categories: originality
of ideas, practicality of ideas, presentation style, written
communication, loyalty of followers, business sense, international
outlook, rigor of research, impact of ideas and "guru
of this latest honor, Kotler noted that his aim over the last
30 years "has been to promote marketing as a science
and to explain how the marketplace really works by giving
real-life texture to the theories of economists." That
these ideas are now widely accepted by business leaders is
gratifying, said the Kellogg professor.
who has taught at Kellogg since 1962, holding numerous posts
in the marketing department, was honored to be mentioned alongside
the century's paramount business thinkers. "Up to now,
I have been pleased to be included in virtually every book
describing management gurus and their contributions to management
theory and practice," said Kotler. No one, he noted,
ever previously dared to compile such a ranking.
is gratifying to know that the surveyed respondents considered
me to be among the very top influential management gurus,"
Kotler said. "I am certainly in good company."