Kellogg World Alumni Magazine

LEVERAGE OUR
UNIQUE CULTURE AND BRAND

We believe in the transformative power of organizations, especially our own. Kellogg has purposefully built a distinctive culture rooted in collaboration, innovation and an entrepreneurial spirit. It's palpable as you walk the halls, sit in a classroom, listen to our professors debate or engage with a fellow Kellogg community member anywhere around the globe. This achievement has taken courage and conviction to initiate and evolve. It has required commitment from every constituency — from administration and faculty to students and alumni.

To this day, the Kellogg culture remains a differentiator. And now, more than ever, elevating and evolving our culture and brand will be key to our competitive advantage. Through Envision Kellogg, we will:

  • Assure that Kellogg continues to deliver a vibrant and unique student experience. What makes Kellogg different is both the people we attract and what happens on our campuses. We will continue to craft a one-of-a-kind learning experience for those who are passionate about collaboration, who believe in the power of the team and the transformative potential of organizations and markets.

  • Deepen our commitment to diversity and inclusion. Our enduring goal is to make Kellogg the school of choice for brave thinkers who want to change the world, in ways both big and small — be they faculty, students or administrators — from all backgrounds.

  • Build and execute on a brand-building plan that increases global awareness of Kellogg in key urban markets. Raising awareness of our courageous spirit and pioneering approach to management education is our first step. We have launched the "Think Bravely" advertising campaign. Our brand story will grow richer as we redefine ourselves in response to the 21st century and its unique challenges and opportunities.

So that's our strategic framework — Envision Kellogg — a plan that sets the stage for us to convene the conversations that matter. These conversations and the plans and actions that flow from them will transform our school, and with that we will educate, equip and inspire the next generation of business leaders.

Already things are crackling — new ideas are coming forward. Our faculty, administrators and students are talking about what it means to think bravely, and what it means to be a Kellogg leader for the 21st century.

 

  This is not about taking our culture and turning it on its head. We're creating a set of priorities and actions to further reinforce our strengths. Culture is a precious thing that we have to continue to cultivate.

Betsy Ziegler,
associate dean of MBA programs and dean of students