Kellogg World Alumni Magazine
IN

the new world of the Collaboration Economy, we see an opportunity for Kellogg to redefine management education — just as we did in the late 20th century when we introduced teamwork and our unique perspective on marketing into the MBA curriculum. By focusing on four strategic goals, our plan is to position Kellogg globally as the premier innovator in management education.

To execute this plan, we will:

1.    Establish a unique thought leadership strategy that inspires new ways of business thinking and problem solving

2.    Ground our educational mission to align with the economic and demographic realities of this century

3.    Build and anchor our global footprint as a premier global educator

4.    Develop and leverage our distinct culture and brand


OUR GOAL IS TO MAKE KELLOGG SYNONYMOUS WITH NEW WAYS OF THINKING — ABOUT CUSTOMERS, ABOUT MARKETS, ABOUT THE EVER-EVOLVING NATURE OF HUMAN COLLABORATION AND TRANSFORMATION.