Case Detail

Case Summary

The Politics of Tobacco Control: The U.S. Tobacco Industry in 1996

Case Number: 5-304-510, Year Published: 2006

HBS Number: KEL062

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Authors: Daniel Diermeier; Shail Thaker

Key Concepts

Business and Society, Nonmarket Strategy, Regulation, Health, Public Policy, Crisis Management

Abstract

The case describes the history of the tobacco industry and its emergence as an extremely effective marketer and non-market strategist. After years of success, both publicly and politically, the leaders of the tobacco industry are faced with mounting political pressure and the financial threat of litigation from class-action lawsuits. The leaders face an industry-wide strategic decision of whether to acquiesce to government demands in exchange for immunity, focus on judicial success, or develop a new course of action.

Number of Pages: 21

Extended Case Information

Teaching Areas: Economics, Management, Marketing, Strategy, Non Profit

Teaching Note Available: Yes

Geographic: United States

Industry: Tobacco

Organization Size: Large

Year of Case: 1996