Case Detail

Case Summary

The Mother of All (Pricing) Battles: The 1992 Airline Price War

Case Number: 5-204-250, Year Published: 2004

HBS Number: KEL006

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Authors: David Besanko

Key Concepts

Economics, Competitive Strategy

Abstract

This case provides a narrative description of the price war in the U.S. airline industry that broke out in the Spring of 1992. The case can be used in competitive strategy or microeconomics classes to explore the root causes of price wars.

Number of Pages: 3

Extended Case Information

Teaching Areas: Economics, Strategy

Geographic: US

Industry: US Airline Industry

Organization Name: Multiple

Organization Department: NA

Organization Size: Large

Decision Maker Position: NA

Year of Case: 1992