Case Detail

Case Summary

Iridium Global Satellite Phone System: Lost in Space?

Case Number: 5-404-751, Year Published: 2005

HBS Number: KEL135

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Authors: Robert Schieffer; Min Chen

Key Concepts

Forecasting, Market Research, Market Segmentation, Conjoint Analysis

Abstract

Motorola's spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many of its talented executives joined the venture in the late 1990s. This bold technology gamble suffered from numerous marketing missteps which led to Iridium's bankruptcy in August 1999.

Number of Pages: 16

Extended Case Information

Teaching Areas: Marketing

Teaching Note Available: Yes

Geographic: US

Industry: Telecommunications

Organization Name: Motorola

Organization Department: Iridium

Organization Size: Large

Decision Maker Position: CEO

Decision Maker Gender: Male

Year of Case: 1999