Case Number: 5-306-505, Year Published: 2006
HBS Number: KEL240
Corporate Entrepreneurship Business Model Innovation, New Business Scale-up, Role of Leadership in Change, Service Industry Innovation, Change Leadership, Innovation, Service Industry, Corporate Entrepreneurship
Wawa, a $4 billion privately held firm, is arguably the most successful convenience store operator in the United States. The case explores how senior management decided to build an entirely new gasoline retailing business within the 100+-year-old firm’s core business of high-quality prepared foods and beverages. The case charges students with defining the business and organization strategy necessary to “mainstream” the newly proven gasoline retailing concept throughout the company.
Students will learn:
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